beBee background
Professionals
>
Marketing / Advertising / Public Relations
>
London
Grace Henfrey

Grace Henfrey

Online Merchandiser

Marketing / Advertising / Public Relations

London, Greater London

Social

About Grace Henfrey:

I have 5+ years e-commerce experience at Farfetch where I have gained extensive E-commerce strategy, trade marketing, merchandising, business development & analytical skills across luxury fashion & beauty. Launched beauty category in 2022 with the head of beauty & director of category management. I am now seeking my next career progression as e-com/ trade manager within the luxury beauty/ fashion sphere. 

 

 

Experience

work experience 

 

FARFETCH | DIGITAL MERCHANDISER

JAN 2022- PRESENT 

  • Launched beauty department on Farfetch.com with director & head of beauty
  • Daily management of beauty category & go to a
  • Lead global trade marketing strategy & ­­calendar with head of beauty content across 360 channels, ensuring balance of commercial and brand content 
  • Own & present weekly trade analysis: traffic, conversion, product performance & customer behaviour to drive existing customer growth, repeat purchase & prospects 
  • Lead global & regional product trade plans & calendar across CRM, meganav, social, influencer, PC & promotions to improve global marketing strategy & growth 
  • Lead UX reporting, gathering analytics and customer feedback to drive growth
  • Management of CRM strategy, product build & development – BAU & automated
  • Quarterly analysis for brand reporting & content – interpreting data and story telling
  • Collaborate with UI team to drive navigation & AB testing
  • Oversee site content process & final sign off – assets & creative briefs 
  • Define site enhancements & initiatives across tech teams, PLPs & homepage
  • Monitor market trends to inform business strategy & present to wider team 
  • Monitor stock reporting & day-to-day management of site 
  • Collaborate with SEO to optimise best practices to improve search ­
  • Work with loyalty team to develop beauty loyalty programme

 

 

FARFETCH | JUNIOR DIGITAL MERCHANDISER

JULY 2020-JULY 2022

  • Production of merchandise development & brand strategy reports 
  • Merchandise trade reporting on a weekly, monthly & bi-annual basis
  • Collaborate with editorial, SEO, app & CRM to plan the trading calendar and deliver strategic product & brand direction for all comms 
  • Trend forecasting focusing on market drivers, customers and suppliers
  • Competitor tracking & price analysis
  • Monitor marketing campaigns – 360 analysis underpinning key success and failure for future calendar planning

 

FARFETCH | VISUAL MERCHANDISE ASSISTANT 

JAN 2019-JULY 2020

  • Curate and present weekly trade reports in trade catch up 
  • Collaborate with digital team to produce best trade marketing strategies
  • Product placement for highly trafficked category, sets and brand pages

 

FARFETCH | ADVERTISING OPERATIONS ASSISTANT (FIXED CONTRACT)

JUL- DEC 2018

  • EOC reporting on media metrics to ensure campaign delivery and performance is in line with approved scheduling and client KPI’s
  • Manage and track marketing budgets across clients & external agencies 
  • Lead planning of advertising schedule & budget reporting 
  • Responsible for paid activity timelines and activation 

VICTORIA BECKHAM | BRAND COMMUNICATIONS ASSISTANT (FIXED CONTRACT) 

JAN-MAY 2018

  • Assisted with VB beauty x Estee Lauder collaboration - events & retail marketing 
  • Production and delivery of bi-annual sales, Christmas POS and marketing 
  • Management of social media; writing copy, scheduling post & reporting 

 

 

Education

UNIVERSITY OF LEEDS

BA Marketing 2:1

Professionals in the same Marketing / Advertising / Public Relations sector as Grace Henfrey

Professionals from different sectors near London, Greater London

See professionals near London, Greater London

Other users who are called Grace

Jobs near London, Greater London

  • McLaren Motorsport & Automotive

    Senior Programme Quality Engineer

    Found in: Jooble UK O C2 - 2 days ago

    McLaren Motorsport & Automotive Woking, Surrey, United Kingdom

    Background · No restraints. No limitations. We don't simply push boundaries. We completely rethink them. McLaren Automotive exists to create breath-taking performance road cars. · It takes a community to do what we do. A diverse group of people with many areas of expertise, uni ...

  • ConnectWise

    Account Executive

    Found in: Talent UK C2 - 3 days ago

    ConnectWise London, United Kingdom

    General Summary: · As an Account Executive you will have the opportunity to acquire new customers and sell ConnectWise software products As an AE, you will work in partnership with the Sales teams in our London office to expand our Partner base by managing the entire sales cycle ...

  • Al Rayan Bank

    Head of IT and Cybersecurity

    Found in: Jooble UK O C2 - 1 day ago

    Al Rayan Bank United Kingdom

    Welcome to Al Rayan Bank, the longest established and most successful Islamic bank in the UK. · Al Rayan Bank is an extraordinary and flourishing institution that celebrates diversity and values ethics. As a prominent member of the Masraf Al Rayan Group, one of the largest bank' ...

See jobs in London, Greater London