Gregory Land

Accomplished and growth-focused professional with over five years of experience in spearheading eCommerce initiatives, driving business development, and optimizing operational strategies. Proven track record of leveraging eCommerce platforms to enhance brand visibility, increase customer engagement, and drive revenue growth. Seeking opportunities to apply expertise in eCommerce trading, product development, and strategic planning to contribute to the success of dynamic organizations.

 

Areas of Expertise

Career Experience:

Chief Operations Officer – Savage Cabbage Ltd. 2023 – 2024

 

• Led eCommerce operations, overseeing supply chain management, manufacturing, and distribution to drive efficiency and cost-effectiveness.
• Implemented strategic initiatives resulting in an 8% increase in customer conversion to branded products.
• Optimized eCommerce operations, achieving a 90% increase in email open rates and click-through rates.
• Developed regional marketing strategies and deployed products on platforms like eBay and Amazon.
• Identified market trends and implemented new product developments based on consumer behavior.
  
  As the Chief Operations Officer of Savage Cabbage Ltd., my marketing capabilities are demonstrated through a range of strategic initiatives aimed at driving business growth and enhancing brand visibility. I oversee all operational facets, including supply chain management, manufacturing, and distribution, ensuring efficiency and cost-effectiveness. Through strategic planning, I've achieved an 8% increase in customer conversion to our branded products. By leading cross-functional teams, we've optimized ecommerce operations, resulting in a 90% increase in email open rates and click-through rates. I stay updated on regulatory compliance and maintain strong supplier relationships. Additionally, I devise regional marketing strategies, deploy products on various platforms like Ebay and Amazon, and utilize inventory management software to monitor sales channels effectively. Collaborating with executive members, I identify market trends and implement new product developments based on consumer behaviour. Furthermore, I oversee budgeting and finance, ensuring accurate forecasts and budgets for operational expenses.
  
  
   

Business Development Officer, Savage Cabbage Ltd. 2022 – 2023

 

• Implemented eCommerce solutions, including inventory management systems and B2B storefronts.
• Identified and onboarded key B2B accounts, contributing to revenue growth and market expansion.
• Assisted in email marketing campaigns and collaborated with marketing agencies to develop messaging.
  
   

Business Development Specialist, Technology Networks 2022 to 2023

 

• Managed £100k+ accounts and developed new business relationships in the emerging alternative medicines sector.
• Created paid-for educational content and conducted webinars to drive engagement and revenue.
• Attended global conferences to stay updated on industry trends and establish industry contacts.
  
  Hosting online events, webinars, educational resources, news, and information from across the industry. As the soul business development specialist for emerging alternative medicines sector and account manager for the publication, I created multiple new business relationships with industry contacts.
  
   

Head of Operations, Cannacielo Holdings Limited 2020 to 2022

 

• Led operational strategy development and execution, focusing on process efficiency and effectiveness.
• Secured medicinal licenses and financing for operational projects, driving business growth and expansion.
• Established brand identity and negotiated partnerships to support operational objectives.
  
  Lead all aspects of operational strategy development and execution activities with a focus on increasing process efficiency and effectiveness. Ensure effective deployment and management of two GACP Medicinal facilities in Eastern Europe. Prepare and present direct reports to board of directors, shareholders, and other stakeholders within the group for informed decision-making. Uncover and secure new funding and investment opportunities for Cannacielo. Devise GACP and EUGMP plans for construction in collaboration with a strong executive team.
  
  
   

Chief Executive Officer, Canna CBD 2016 to 2020

 

• Oversaw eCommerce operations, including website management, marketing, and product development.
• Revenue approximately £1.2m in Year 2. 
• Increased profits by 50% through strategic sourcing, packaging redesign, and wholesale platform establishment.
• Expanded business to serve over 40 white label clients and 30 wholesale clients, driving revenue growth and market penetration.
  
   

Planned and improved the businesses online presence by overseeing websites, marketing, and social media channels. Enabled automation of shipping systems as well as developed new ranges of products and NPD projects. Delivered strategic guidance on cannabinoids and expanded retailer base. Directed 50 wholesale clients with a focus on ensuring maximum satisfaction. Performed personal development of 30 SKUS.

Marketing Executive, Flying Trade Group 2014 to 2016

 

• Developed design skills and managed outdoor promotions, exhibition management, and marketing campaigns.
• Collaborated with executive team to support marketing initiatives across multiple industries.

Developed new design skills by utilising tools such as the Adobe Suite to a relatively high level. Learnt lot of skills from a multitude of industries within one job role, including outdoor promotions, exhibition management, art and design as well as leadership skills. Flying Trade Group is a billion-dollar global entity, importing world foods from ethnic regions, as well as property acquisition, museums, restaurants, and their award-winning hotel chain. During my time at FTG group, I worked closely with their C suite team, including company owners Suki and Harry Dulai. 

 

A Levels 

Ealy Modern History, Psychology, Politics, General Studies, Citizenship
GSCE
A* in Science, A in Maths, A in English

NVQ Levels 1, 2, and 3 Customer Service

Harwich Mayflower NVQ Centre, Essex

Accredited in Adobe Creative Cloud Design Suite