Hadi Pouryavi

Luxury Retail & Fragrance Specialist with over 10 years of experience in high-end sales, customer engagement, and brand development. Recognized for deep expertise in fragrance families, olfactory pyramids, and scent profiling, with extensive knowledge of luxury brands and their signature styles. Trained in professional perfumery courses to refine olfactory skills and expand understanding of the art of scent creation. Founder of an independent perfume brand with international training credentials, combining sales excellence with fragrance education to deliver exceptional customer experiences and business growth

My background includes training directly with some of the world’s most prestigious houses, including Roja Dove, Xerjoff, Clive Christian, and Amouage. These experiences have not only deepened my knowledge of perfumery but also taught me how to translate the artistry of fragrance into meaningful connections with clients.

In my previous role as Training & Sales Manager, I led multi-branch teams, coached staff in luxury sales techniques, and developed customer-centric training programs. This experience honed my ability to inspire both colleagues and clients through storytelling, fragrance expertise, and tailored recommendations.

I have completed both my Bachelor’s and Master’s degrees in Business Management in Iran, and I am currently pursuing my second Master’s degree in Business Management with a focus on International Management at Northumbria University