Hannah Wallace

Content and product marketing leader with 11 years’ B2B tech experience, specialising in cybersecurity. Obsessed with understanding audiences and uncovering value, I excel at translating complex technical solutions into propositions customers really want. I’m known for building strong partnerships with technical stakeholders and have shown how strategic, relationship-driven marketing can deliver real business impact.

CONTENT MANAGER | ULTIMA​​​​​​​​03/25 – Present

Leading Ultima’s content strategy with a focus on shaping service messaging and driving go-to-market initiatives. Partnering with product and commercial teams to define value propositions, improve differentiation, and refine all customer-facing communications.

Key achievements

• Designing the content strategy around partner MDF; prioritising initiatives that secure budget and drive impact.

• Delivered a new corporate website, owning structure and content design to improve brand visibility and clearly communicate Ultima’s portfolio to our target audience.

• Enabling the go-to-market (G2M) strategy by defining ICPs, service messaging, and campaign narratives.

• Leading end-to-end campaign planning — from value propositions and user journeys to content and distribution — to drive measurable engagement.

• Enabling sales with detailed pitch decks, datasheets, and battlecards, and providing training on messaging.

• Redesigning propositions for managed services and cybersecurity offerings to improve market relevance and support pipeline growth.

• Improving brand visibility via SEO and GEO optimisation, creating rich user-focused resources and refining website structure for high-intent traffic.

SENIOR CONTENT MANAGER​ | NETCRAFT​​​​​​                     08/24 – 01/25

Designed a product-led content strategy to increase Netcraft’smarket position by strengthening its value proposition and generating demand for core services.

Key achievements

• Redefined the core value proposition and brand narrative, establishing clear, unique G2M messaging.

• Authored threat intelligence reports, securing 21 media placements and a 5% uplift in LinkedIn/X engagement.

• Created eBooks and SEO articles to generate leads, enhance brand visibility, and support sales engagement.

• Designed propositions and supporting content to strengthen G2M positioning and commercial outcomes.

• Enhanced content production, streamlining workflows to deliver 2<analyst-researched reports per month.

HEAD OF COPY + CONTENT LEAD, CYBERSECURITY | CLARANET  ​​​        01/22 – 03/24

Directed the cybersecurity content strategy while shaping G2M messaging and positioning, and leading a company-wide brand rediscovery. Set the tone of voice and content standards, guiding teams to develop customer-focused security narratives and campaigns that translated complex capabilities into measurable commercial value.

Key achievements

• Led the content and sales enablement strategy for cybersecurity, increasing speed to market and improving relevance of thought leadership and service launch assets.

• Drove audience-focused campaigns – results included 160% more webinar registrations and a 100% improvement in attendance within one campaign.

• Established content production best practices and trained stakeholders, achieving adoption across all regional marketing teams and raising the quality and consistency of communications.

• Designed and delivered cybersecurity training for sales and marketing, enabling non-technical stakeholders to communicate confidently and align with G2M messaging.

SENIOR CONTENT & CREATIVE LEAD | MWR INFOSECURITY /WITHSECURE​                    05/19 – 01/22

Led the content and brand strategy to drive business development and G2M initiatives, with a strategic focus on maintaining MWR’s brand equity and market credibility following acquisition. Partnered with technical and commercial teams to translate complex cybersecurity services into clear value propositions, campaigns, and sales enablement materials.

Key achievements

• Built a trusted marketing team that bridged technical/non-technical teams, unlocking value from collaboration.

• Led the team to execute high-impact campaigns, aligning content with commercial and G2M objectives and driving meaningful growth in pipeline contribution.

• Implemented a new production workflow, increasing the team’s content output by ~50% within a year.

• Developed G2M messaging for consultancy, testing services, and MWR’s Playground cyber training academy.

• Built a content pipeline to support business development, with a focus on long-form semi-technical assets targeting security leaders.

• Directed the visual and verbal rebrand post-acquisition, safeguarding the company’s legacy, brand equity, and market credibility.

• Won the shared Collaboration award for designing and delivering an industry-recognised threat intelligence report on APT Lazarus.

PREVIOUS ROLES

COPYWRITER & BRAND CONSULTANT | FREELANCE (TECH SECTOR CLIENTS)​​       01/18 – 05/19          

CONTENT & BRAND MANAGER | SETTLED​​​​​​​       04/17 – 01/18

COPYWRITER & COMMUNITY MANAGER | DIGLE​​​​​                    10/16 – 02/17

CONTENT EXECUTIVE | ADMEDO​​​​​​​                    11/15 – 10/16

Bachelor’s Degree; 2:1