Harry Cardno

I have a proven track record in delivering excellent ROI against KPIs through MarComms projects, creative content and running the day-to-day operation of a Communications Team at a charity which has a £5m annual turnover. In my role, I support charitable fundraising, commercial opportunities, recruitment and delivery of brand awareness as detailed within my CV/application by using all MarComms avenues available. 

Key achievements and experiences
- Delivered a brand new, fit for purpose, website for Weston Hospicecare on budget in 2020. Leading to more than £181k in donations since delivery.
- Have extensive experience at delivering printed marketing products, branded literature and stakeholder communications;
- Have a proven track record of producing excellent social media content and managing channels to achieve charitable, brand awareness and brand trust KPIs. Leading to 5.25 million social media impressions in two years.
- Delivered a brand new staff intranet 30% under budget.

- Have consistently drafted, delivered and reviewed communication strategies within current role to achieve business goals.
- Responsible for the delivery of charity newsletter.
- Have an extensive track record of managing and delivering innovative marketing campaigns to support colleagues exceed targets.
- Achieved a free £10,000 per month charity grant for Google Ads
- Extensive experience in character management and working with a range of stakeholders. They include fundraisers, retailers, volunteers, clinical professionals, patients, family members and office staff.
- Successfully monetised Weston Hospicecare’s Facebook and Instagram pages leading to £30,000 extra income during 2020-21.
- Played a key role in the rebrand of Weston Hospicecare and subsequent implementation
- Led innovative projects such as making events accessible through live video stream thus improving stakeholder experience and increasing monetisation opportunities.
- Self produced social media content, video and photography coverage of major fundraising events such as the Mendip Challenge.
·Developed relationships with A1 Camera Club to generate professional photography content at no cost. Volunteers are given an enjoyable environment, which has been strategically designed.
- Served as the charity’s first point of call for media contacts and relations. ·Taken the lead on advising the Senior Management Team on how to deliver communications.
- Being able to manage team resources to provide stakeholder support for ad- hoc requests.
- Procurement
- Extensive record of supporting corporate supporters with cause-related marketing and B2C interests.
- Proven record of the ‘test and learn’ approach.
- Committee member of marking the 30th anniversary of the hospice.
- A member of the Disaster Management Team committee in an advisory capacity.
- Proven record of adapting to change.
- Proven record of creating internal processes.
- Experience of working with the media and education of how to work with the media from a journalists perspective.
 
Previous roles
II have spent the past four years working for Weston Hospicecare over a number of roles. I have progressed from volunteer filmmaker, to part time Press & Social Media Officer, to a full time Communications Officer before taking on my current role (Senior Communications Officer) where I am responsible for all MarComms assets, projects and support delivery.
Previous to that I worked on a freelance basis delivering content to clients on a brief-by-brief basis. I worked for The Stable Creative Hub, Weston Town Council, Weston Museum and Broad Community Trust among others.
Senior Communications Officer, Weston Hospicecare April 2021 - Present
To lead Weston Hospicecare’s Communications Team which supports the charity’s income generation/cost saving and people recruitment through Marcomms opportunities, leads on brand awareness and protects brand health.
- To create and manage the communications strategy with the Director of Fundraising and Communications.
- To manage Weston Hospicecare’s social media channels in line with channel strategies created with the Director of Fundraising and Communications.
- To be the manager of Weston Hospicecare’s website, working closely with external website developers, ensuring that the content and functionality of the website is fit for purpose.
- Be the first point of contact for press enquiries and to involve the appropriate manager/team member with each request.
- To update the blog with various stories from throughout the hospice - To manage press cuttings archive
- To innovate and implement new Marcomms opportunities.
- To act as brand manager.
- To develop and oversee stakeholder marketing campaigns. - To develop patient literature.
- To report on and analyse all aspects of Marcomms to measure impact, inform new content, and improve opportunities.
- To monitor the marketing budgets, updating management on variances and contributing to reforecasts as required
- To manage the library of resources including photos and videos for use across a range of communication forms, overseeing photoshoots and sourcing and editing accordingly.

- To maintain relationships with volunteers to help support the operation of Weston Hospicecare’s Comms Team.
- To work with the Director of Fundraising & Communications for the annual planning and budget process.
- To keep informed of sector-wide developments, attending external training and conferences where appropriate.
- To keep up to date on legal, health and safety and insurance requirements and developments to safeguard Weston Hospicecare, our volunteers and event participants
- Line manager to members of the Communications Team.
- Senior Management duties when deputising for the Communications Director.
Communications Officer, Weston Hospicecare - October 2019 - April 2021 (1 year 7 months)
Press & Social Media Officer, Weston Hospicecare - April 2018 - October 2019 (1 year 7 months)
Voluntary Filmmaker, Weston Hospicecare - January 2018 - April 2018 (4 months)
Harry Cardno Media - Freelance Journalist, Photographer, Filmmaker and Digital Marketer October 2017 - April 2021 (3 years 7 months)
Weston-super-Mare Town Council Freelance Photographer April 2018 - December 2018 (9 months)
Weston Museum Film Producer February 2018 - March 2018 (2 months)
Broad Community Trust, Video Editor February 2018 - March 2018 (2 months)
The Stable Creative Hub Freelance Creative November 2017 - December 2017 (2 months)
Sports Junction Managing Editor March 2017 - October 2017 (8 months) Southampton Solent University Multimedia Journalist - Solent Journalism October 2014 - July 2016 (1 year 10 months)
Pass & Move Founder & Multi Media Contributor January 2016 - April 2016 (4 months)
SHOOT Magazine / SHOOTonline Staff Writer January 2016 - January 2016 (1 month)
Daily Mail Internship September 2015 - September 2015 (1 month) talkSPORT Internship August 2015 - August 2015 (1 month) thatsagoal.com Freelance Writer October 2013 - January 2014 (4 months) Promotional Film Producer March 2013 - May 2013 (3 months)
Conference Connections Production Runner July 2010 - July 2010 (1 month)

Southampton Solent University BA (Hons) Sports Journalism, Sports Journalism · (2013 - 2016)
Weston College Extended Diploma (Level 3), Media Production · (2011 - 2013) Kings of Wessex Academy GCSE, GCSE's · (2008 - 2011)