About Holly Newman:
Bi-lingual marketing professional with CIM level 6 diploma and ten years experience in the education and technology sectors with experience working internationally. Strong interpersonal and organisational skills, with confidence in planning and managing simultaneous cross-organisational marketing plans across complex subject areas and business levels.
Experience
1 May – 1 July, University of Bristol – Interim International Marketing Manager
- Line management: Line management of a team of three.
- Strategic planning: Aligning marketing to overarching strategy and international strategy.
- Stakeholder management: Working with stakeholders across the University, across all international marketing projects.
July 2019 – present, University of Bristol - Senior International Marketing Officer (partnerships)
- Project launch: Launched marketing elements of new partnership.
- Project management: Manage the projects for five external partnerships.
- Strategic planning: Develop and implement multiple, simultaneous cross-organisational strategic marketing plans with partner organisations.
- Partnership management: Manage multi-organisation, department and stakeholder input for updates and sign off for materials and campaigns.
- Collaboration with external partners: Regularly collaborate with partners to implement digital and print marketing.
- Digital Campaigns: Leading University’s largest international lead generation campaign for two years.
- Brand: Proof materials for brand accuracy and develop marketing toolkits for partners.
- Copywriting: Produce copy for audiences whose first language is not English, being aware of language and confident producing copy for all channels and formats.
- Proofing: Detailed and frequent proofing of a range of print and digital materials, including consideration of audiences, country-specific factors and ensuring they are CMA compliant.
- Digital agency: Commission videos, animations, design and digital campaigns.
- Languages: Proof materials in other languages querying possible discrepancies.
- Website: Refresh and detailed and updates. Worked closely with a Digital Content Creator for UX updates.
- CRM: Develop year-long new student communications plans for multiple audiences.
- Reporting: Produce data studio reports for two companies websites.
- Video: Develop small videos, implementing basic video editing using Premier Pro.
- Design: Develop digital materials which include email headers and footers.
- Budget management: Have managed large and small and delegated project budgets.
- Line management: Manage a Marketing Assistant.
- Events: End to end set up and running of a new event with 25 schools and 399 students.
- Testimonial gathering: Actively working to get student testimonials.
- Proposal development: Develop detailed proposals for campaigns, events and production with input from a large number of stakeholders from different business areas.
- Translation: Commission the translation of copy through agencies.
- Problem solving: Regularly work across teams to find solutions to new issues arising. Comfortable being reactive and responding accordingly to changes.
- Communication: Regular communication with external partners, departments and contact across business levels including senior leadership. Work closely with recruitment and admissions.
- Presentations: Deliver recruitment presentations, including presenting to large groups of international agents.
- Global working: Work with offices all over the world including Mexico and China.
- Organisation: Highly organised, priorisiting planned work alongside ad hoc requests
Jan 2017 – June 2019, Jisc – Marketing Officer
- Product and service marketing: Developed tactical marketing campaigns for individual products and services under the FE, HE, technologies and research and libraries strategies. Topics included digital resources, archival collections, cyber security, Edtech, learning analytics.
- Product launch: Managed the successful launch of the new Learning Analytics service, aligning activity to overarching strategy whilst meeting service team targets.
- Collaboration: Liaised with teams across all levels of the business to understand marketing requests and build and maintain plans.
- Relationship building: Built strong relationships across Jisc, including regular travel to other offices in the UK. Helped to manage expectations an facilitate ways of working.
- Digital campaigns: lead the digital campaigns for event marketing and products and services.
- Social media: Managed paid for content across social channels.
- Competing deadlines: Accustomed to the pressure of prioritising and completing work to the highest standard and correct timescales.
- Complex subjects: Built an understanding of the breadth of products and services within a complex organisation with many departments, products and services.
- Research: Utilised analytical skills to identify and research information gaps in marketing plans and proactively worked with the research team to better understand audience and channels.
- Reporting: Reviewed analytics to understand impact and inform planning.
- Strategy: Worked closely to Marketing managers to develop strategic marketing plans.
- Digital agencies: Briefed in new design, video, copy and digital marketing campaigns.
- Budget management: Managed delegated budgets.
- Copywriting: Wrote and edited copy for different product and service areas.
- Partnerships: Collaborated with other companies including HESA, QAA, UCAS.
- Brand: developed materials and campaigns which were on brand.
- Case study development: Briefed in produced and promoted case studies.
- Events: Managed end to end marketing planning for large Jisc events.
Education
2018-2019: City of Bristol College, CIM Level 6 Diploma in Marketing
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