Howard Smith

Experienced Account Director/Manager and Business Development Manager, demonstrating a strong track record in achieving revenue targets, client retention, and acquiring new business. Proficient in problem-solving, data-driven decision-making, and timely campaign delivery across multiple channels. A proven team leader and sales mentor with exceptional communication and interpersonal skills. Skilled in Google Analytics, MS Suite, Hubspot, SEO, and performance marketing fundamentals.

Account Director
Local Government Chronicle Jul 2023 - Sep 2023

Summary of Achievements

●  Hitting budget for initial event with less than a month

●  Renewing clients for events 10 months in adavnce

●  Setting process to follow Decision Makers to new companies to increase new business

Key Responsibilities:

●  Maintain regular contact with your clients through email, face-to-face visits, and telephone contact

●  Build excellent working relationships to increase client spend

●  Produce regular performance reports (calls, visits, actions, and outcomes) for the Sales

Director

●  Implement a personal sales plan to maintain and optimise your territory pipeline

●  Monitor, report and deliver on revenue goals, and to exceed sales targets

●  Be team-oriented; partner with colleagues to ensure your client expectations are met

●  Be open and communicative; share in success of others and support them in

overcoming challenges

●  Work to gain an understanding of market trends to improve comprehension of your

clients’ needs

●  A source of knowledge across the business, sharing, supporting and coaching

colleagues

●  Taking sales planning to the next level by driving new product development and revenue

acceleration projects involving multiple stakeholders from various departments

●  Influential Persona

●  Professional – a strong example of attitude and behaviours that need to be

demonstrated to all sales staff on how to be successful

● Key influencer across team and wider business, supporting the Sales Director in a leadership role

Daltons Business
Senior Commercial Manager Jan 2023 - Jul 2023

Summary of Achievements

●  Increase overall revenue 30%

●  Reduce cancellation by 80%

●  Cleared 12 month debt backlog

●  Introducing contracts for clients

●  Introduce 12-month agreements

●  Re-launch valuation section and increase revenue 200%

Key Responsibilities

●  Selling and developing relationships over the phone & face to face

●  Manage a portfolio of established clients

●  Canvassing potential new advertisers.

●  Sourcing sales leads from competitor magazines, online, show exhibitors and lapsed

advertisers;

●  Reporting sales figures on a daily basis;

●  Working to personal and team targets;

●  Representing Daltonsbusiness.com at exhibitions and conferences, arranging meetings

at shows with

●  existing and potential accounts;

●  Writing proposals for potential clients;

●  Liaising with clients and internal designers to ensure artwork is delivered to the correct

specification and

●  by specified deadlines;

●  Liaising with internal marketing and events departments when appropriate regarding the

promotion of Events

Head Of Sales HolidayFox
Jul 2021 - Jan 2023

Summary of Achievements

● Increased clients by 400%`

●  Worked with tech dept to create new products to increase the customer experience and revenue.

●  Best new client CofE 14 churches - Champing

●  Helped develop partnerships with regional bodies to promote HolidayFox to their clients

●  Co-ordinated with Customers Service to be the point of contact to maintain 95% client

retention role

Key Responsibilities

●  Contract camping/glamping and other outdoor accommodation sites

●  Conducted training sessions for sales staff

●  Maintain and update CRM system for tracking sales, customer feedback, and email

campaigns

●  Cold-calling potential customers and attending tradeshows

●  Developed sales strategies for different markets and products

●  Analyzing customer data to identify trends and opportunities

●  Write and run email campaigns

Senior Account Manager Food & Drinks Offers e-commerce Time Out Group
May 2014 - Aug 2020

Summary of Achievements

●  Increased monthly revenue by 200%

●  Increase the number of campaigns by 300%

●  Achieved 55% of the team's revenue

●  Increased food and drink category revenue above target year on year for the last six

years

●  Improved onsite copy and imagery by taking ownership of quality control

●  Brought new products to site, such as embedded videos and menus, this led to

increased conversion rates of up to 24%

●  Solely ran Time Out's sell out restaurant box, signing exclusive deals from the editorial

Top 100 restaurants in London

●  Developed the concept of subcategories – Launched with Bottomless Brunch which

became TimeOut’s highest-ranking subcategory on google and delivered a 40% increase in revenue

Key Responsibilities

●  Prospect, source and contract exclusive, inspirational offers for Time Out customers.

●  Work with our existing partners to deliver unique and engaging promotional opportunities

for Time Out customers

●  Deliver the highest possible revenue through your areas of responsibility whilst ensuring we maintain successful Merchant and customer relationships.

●  Identify up-sell opportunities on commission based deals for one-off add-on sales including premium placement in email, social and magazine

●  Use data from previous promotions to improve sales conversion and be creative with new deal structures to maximize revenue potential

●  Achieve Personal Revenue targets for the e-commerce business.

●  Ensure Merchants are fully briefed, and contracts are in place and signed prior to offers

going live.

●  Liaise with the Time Out Customer Services to help resolve escalated customer service

issues relating to your area of responsibility.

●  Provide contracts and promotional assets to the merchandising team in a complete and

timely manner.

●  Be the escalated point of contact for stakeholders in Time Out on matters relating to your

areas of responsibility.

Team Leader Field Sales
Viewlondon.com (Online version of TimeOut) Aug 2008 - May 2014

●  Managed a successful sales team, consistently exceeding annual sales targets.

●  Maintained the highest client retention in the sales department.

●  Collaborated with the tech department to create new products to enhance the customer

experience and increase revenue.

Sales Manager

Propertyfinder.com (Now Zoopla) Sep 2002 - Aug 2008

Summary of Achievements

●  Managing a portfolio of Major accounts (groups with 1+ branches)

●  Achieved Salesman of the year for two consecutive years

●  Selling our national property portal to estate agents.

●  Promoting & maintaining business relationships

●  Mentoring junior sales staffManaging a portfolio of Major accounts (groups with 1+ branches) Achieved Salesman of the year for two consecutive years

●  Selling our national property portal to estate agents. Promoting & maintaining business relationships

●  Mentoring junior sales staff

Telesales

Concept Publishing May 1999 - Sep 2001 ·

●  Selling advertising space in Chamber of Commerce publication

●  Selling web advertising space

●  Promoting and maintaining business relationships

●  Coordinating and verifying text and visual copy

Senior Team Leader
The Prince's Trust (Bristol) Jan 1996 - Apr 1999

●  Designing and running personal development courses for 16-25 years old.

●  Enabling volunteers to identify and self assessment skills such as motivation,

communication, and teamwork for City & Guilds profile of Achievement.

●  Developing long term strategies for recruiting and promoting Prince’s Trust Volunteers Liaising with government agencies, private businesses, and community organisations.

●  Achieved 100% rate of unemployed gaining employmentDesigning and running personal development courses for 16-25 years old.

●  Enabling volunteers to identify and self assessment skills such as motivation, communication, and teamwork for City & Guilds profile of Achievement.

●  Developing long term strategies for recruiting and promoting Prince’s Trust Volunteers Liaising with government agencies, private businesses, and community organisations.

●  Achieved 100% rate of unemployed gaining employment

Education

Google Digital Garage 

Circus Street Digital Marketing & Advertising 

RSA Team Leader Award, Prince’s Trust 

Bath College ONC Building Studies

Bircham Newton Civil Engineering College

Beechen Cliff School Bath

GCSE: English Literature, English Language

O levels: History, Chemistry, Art, Physics, Mathematics, and Computer Studies