Imran Mirza

A dedicated manager and trainer with experience in sales, leadership and management of high performing teams. Skilled in coaching and mentoring talent, leading & managing teams through clear communication and goal alignment. Highly experienced in driving sales including: Direct Sales, B2B, Residential Field Sales, Event Marketing, and business development.

RETROFIT ASSESSOR & SALES CONSULTANT at BERKSHIRE INSULATION, UK (2022 – Present)

Working for a leading UK provider of government-funded heating solutions under the ECO4 scheme. Regulated by Ofgem, Department for Energy Security and Net Zero, offers energy-efficient and sustainable home heating solutions, reducing carbon footprints & alleviating fuel poverty.

KEY RESPONSIBILITIES

l Conducting on-site assessments in line with PAS 2030 standards.

l Conducting RdSAP assessment - (Reduced Data Standard Assessment Procedure) to assess the energy performance of homes.

l Implement the methodology used to calculate the energy efficiency and environmental impact of buildings. 

l Provide energy efficiency ratings to form part of energy performance certificates (EPCs) in the UK. 

l Assess the energy performance of a property.

l Make recommendations for building to improve energy efficiency such as insulation upgrades or more efficient heating systems. 

l Construct detailed floor plans.

KEY COMMUNICATION SKILLS

l Presenting complex energy efficiency outcomes in a well organised, clear and concise manner to the client to inform next steps.

l Building trust with clients through clear communication and active listening skills and patience.

l Implementing a professional demeanor, polite tone, and respectful approach enables me to foster a good working relationship and ensure the client feels confident in the recommendations.

l I am flexible and adaptable in varying situations depending on the needs of the client.

COMPANY DIRECTOR at ECO GROUP ENERGY SERVICES LTD, UK (2016 – 2022)

I spearheaded my own installation company, specializing in the Energy Company Obligation (ECO) scheme in the UK. Driving a team of 28 staff to deliver impactful energy efficiency solutions nationwide.

KEY RESPONSIBILITIES

l Overseeing the company's operations and strategic direction to ensure alignment with long-term goals, drive growth, and maintain operational efficiency.

l Strategic Planning for the company through setting long-term goals and defining the company's vision, mission, and overall strategy.

l Making decisions and problem-solving regarding policies, investments, and the direction of the company.

l Leading the team and guiding the company’s managers to implement strategies and achieve goals.

l Managing budgets and overseeing financial planning and risk management.

l Ensuring the company adheres to all legal and regulatory requirements, corporate governance standards, and ethical practices.

l  Communicating with clients, employees, and other stakeholders to align everyone with the company’s goals and progress.

l Identifying risks to the company and developing strategies to mitigate them.

l Evaluating company performance, adjusting strategies, and ensuring that goals are met.

SALES DIRECTOR at DSC Group, UK  (2015 – 2016)

At a newly established start-up, I embraced the unique and rewarding challenges of building a company from the ground up, demonstrating success through a diverse range of responsibilities.

KEY RESPONSIBILITIES

l Designed and implemented training programmes to foster staff development and enhance team performance. 

l Led staff recruitment, conducted interviews, and managed training and development programmes to build a high-performing team.

l Managed client relationships, ensuring effective communication and delivering tailored solutions to meet their needs.

l Collaborated with leading energy providers such as the ‘Big Six’ energy companies (British Gas, Eon, Scottish Power, NPower, SSE and EDF) to deliver efficient and tailored solutions.

l Consistently achieved and exceeded key performance indicators (KPIs) to drive business success and operational excellence.

Running a company requires a diverse set of sales skills to effectively drive growth, engage customers, and build relationships such as:

Negotiation Skills:

l Negotiating deals, partnerships, or pricing with clients and partners. This requires strong negotiation skills to help to secure favorable terms while maintaining good relationships.

Lead Generation and Prospecting:

l Identifying potential customers and creating strategies to reach them is essential. This includes using different tools and platforms for lead generation, whether through digital marketing, networking, face-to-face or referrals.

Closing Techniques:

l Closing deals is an essential part of any sales process. Knowing how to overcome objections, create urgency, and guide customers to commit is critical for revenue growth.

Leadership and Team Motivation:

l As a business owner, leading and motivating my sales team. Inspiring confidence, providing training, and setting clear goals helped my team stay focused and productive.

Adaptability and Resilience:

l The renewable energy environment is dynamic, so there is a need to be flexible and resilient. Being able to adapt to market shifts, changing customer preferences, and unexpected challenges is critical for medium-term success.

SALES MANAGER AT COBRA GROUP: APPCO GROUP (2012 – 2015) 

An international leading and  prestigious face-to-face field marketing agency, my role was acquiring customers on behalf of clients such as Sky, Talk-talk, Google Services, nPower and other large companies. Spanning 25 countries and specialising in Residential, Events, B2B and Product Development.

KEY RESPONSIBILITIES

l Connecting clients with target markets I acquired thousands of customers annually through personal, face-to-face engagement.

l Building strong customer relationships by being well-informed about products, services, and causes, ensuring potential customers could visualize how offerings met their needs using the Human Commercial method.

l Working on diverse campaigns in Residential, Events, and B2B marketing, collaborating with high-profile clients such as Google Services, Home Efficiency, and Home Delivery.

l Enhancing my communication skills by engaging with customers directly, leading to improved sales performance and customer satisfaction.

l Managing and mentoring teams, fostering collaboration and motivating colleagues to meet and exceed targets.

l Sharpening sales skills through regular training workshops and seminars provided by the company, continuously improving performance.

CAMPAIGN FUNDRAISING MANAGER: PELL & BALES (2010 – 2012) 

 UK's leading tele-sales fundraising company, known for its prestigious reputation and performance-driven environment. I consistently ranked among the top sellers, demonstrating exceptional sales expertise, resilience, and the ability to exceed targets in a highly competitive setting 

KEY RESPONSIBILITIES

l Successfully working in a highly competitive, target driven environment.

l Led and managed campaigns focused on converting new prospects into loyal, recurring supporters within a short space of time, consistently building strong relationships and fostering long-term commitment. 

l Responsible for managing a large team of fundraisers requiring clear communication skills, leadership skills such as, clear and transparent communication, empathy, problem solving and decision making.  

l Proven ability to persuade and influence others in a constructive, non-confrontational manner, fostering engagement and collaboration while maintaining positive relationships.

IT RECRUITMENT TEAM LEADER: MERCHANT ROSE LTD & MONARCH IT RECRUITMENT (1999 – 2010)

KEY RESPONSIBILITIES

l Front office recruitment specifically tailored for a banking environment. It also involved liaising with existing clients and also ensuring contact is made with future potential clients.

l Resourcing IT vacancies headhunting  and vetting candidates for the positions.

l Liaising with existing clients and also ensuring contact is made with future potential clients. Clients included Government departments, Energy companies International Banks and major blue chip IT companies.

l Excellent organisational skill, communication and leadership enabled my development to senior roles.

Berkeley University, CA, USA 1998 MJ MASTER OF JOURNALISM

Hull University, UK 1996 - BA (HONS) 2:1 JOURNALISM