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Isabella Chan

Isabella Chan

Character Designer,Graphic Designer, UIUX Designer

Services provided: App UX Designers , Brand Designers , UI UX Designers , Youtube Graphic Designers , Agile Designers , A/B Testing Designers , Mobile UX Designers , App UI/UX Designers , 2D Designers , B2B Designers , Freelance Graphic Designers , Illustration Services , Book Design Services , Print graphic

Arts / Entertainment / Publishing

Nottingham, Nottingham
£28 / hour
Approximate rate

Social

About Isabella Chan:

I am a multidisciplinary designer with over 6 years of experience spanning UI/UX, visual design, branding, print, and marketing. My foundation was in graphic design, which I leveraged to expand into additional areas like UX and UI design. In my most recent work, I made 4 character designs for a start up.

EXPERIENCE
Graphic Design Contractor — Start-up
July 2022 — Present
Creative work including branding, graphic and UI/UX
design across diverse industries from jewellery to IoT. Recent work includes developing character designs for start up company who partnered with The Hong Kong Jockey Club.


UIUX Designer — Signify
Sep 2021 — June 2022
Drove ideation and execution of brand identity and experiences for smart lighting platform. Deep expertise in visual aesthetics, user research, design systems, and delivering interfaces tuned to audience needs. The interface is for smart lighting platforms and apps used by over 100k customers globally.


Visual UIUX Designer — Midland Holdings
Feb 2019 — Sep 2021
Developed intuitive web and mobile interfaces for finance platform Midland Realty and HKP, helping drive a 35% YoY increase in loan applications.
Partnered with the marketing team to conceptualize and execute award-winning omni-channel campaigns. Won accolades including Best UI/UX and Best Digital Campaign at Marketing Digiz Awards 2020.
Designed a wide range of digital and print assets including logos, branded collateral, marketing materials, publications upholding brand guidelines.


Chief Graphic Designer — Coventry University
Mar 2017 — Apr 2018
Sole designer on the Cov Words Project, designed the printed magazine about poetry, short stories and article. Creative direction and concept development.
It acquired an ISSN from British Library.


Design Intern — Dominion Design & Publishing
Dec 2016 — Oct 2017
Maintained websites with Wordpress CMS system. Created publishing branding materials, and characters
illustrations for children book series.


Summer Design Assistant — Breakthrough Limited
June 2016 — Sep 2016
Supported ideation and execution of branding and marketing materials, including digital design for social media.
Help with the packaging measurement and design.

I have condensed my resume to  I wanted to provide background on my full experience across visual, print, branding, and marketing design as well to demonstrate my well-rounded expertise. This multidisciplinary background allows me to holistically collaborate across many types of design projects.

Experience

Here are 10 core skills I would highlight based on your background:

  1. User Research & Testing
  2. Wireframing & Prototyping
  3. Visual Design Principles
  4. Style Guides & Design Systems
  5. Brand Identity Design
  6. Typography & Color Theory
  7. Motion Graphics
  8. Creative Concept Development
  9. Adobe Creative Suite Expertise
  10. Figma, Sketch, InVision Proficiency

Education

BA Graphic Design (Hons)

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