Isha Ojha

Marketing Campaign Manager                                                                                       Aug 2022- May 2023 Create My Content, Delhi India 

• Research and analyze target market trends and demographics to develop digital campaigns. 

• Manage budget and optimize spending to maximize return on investment. 

• Use marketing automation and analytical tools to track and optimise campaigns and provide insights. • Learned Communication and maintained great relationships with stakeholders. 

• Developed team communications and information for meetings using digital technology. 

Intern                                                                                                                                 May 2021- June 2021 CL Gupta Exports Pvt Limited, Moradabad India 

• Worked with marketing team to come up with ideas for digital marketing strategy. 

• Learned and used advanced excel to analyze data and resolve issues. • Come up with solutions for efficient cost and transportation of glass. 

• Conducted gap analysis to identify areas for improvement in business processes. 

• Participated in workshops to capture business requirements and develop business cases. 

Summer Intern,                                                                                                             March 2021 - April 2021 RT Network and Solutions Pvt Ltd, Kolkata 

• Used Google Analytics to form data reports and provide clients with solutions to improve performance in the digital space.

 • Compared data of competitive companies to prepare reports with spreadsheets. 

• Assisted in development of online marketing campaigns.

 • Conducted root cause analysis to identify underlying issues in business processes.

 • Participated in workshops to elicit and analyze requirements for IT system development.

Master's degree in Business Analytics and Decision Sciences                                                               Sept 2023 – Sept 2024 University of Leeds, UK 

Modules: Business Analytics, Effective Decision Making, Consultancy, Machine Learning, Data Visualization, Quantitative Analysis, Data Analytics 

Bachelor's degree in Applied Statistics and Analytics                                                                                July 2019- Aug 2022 Narsee Monjee Institute of Management Studies (NMIMS), India

Modules: Descriptive Statistics, Linear Algebra, Data Science, Risk Management, C++ language, Basics of R, Micro and macroeconomics, IT Fundamentals