James Brown

With over 20 years of experience in the drinks industry, I have led high-performing teams and driven the growth of premium brands, including Camden Town Brewery and Hofmeister. My career includes significant tenures at AB InBev and Molson Coors, two of the world’s largest FMCG businesses, where I honed my leadership skills, strategic sales expertise, and gained a strong blue-chip education. I have successfully managed national customers and wholesale route-to-market partners, delivering exceptional revenue growth and market expansion. With extensive experience leading remote-based field sales teams, I excel at driving performance, fostering accountability, and ensuring seamless execution across multiple territories. Having worked across both global corporations and dynamic SMEs, I bring a unique blend of big-brand expertise and agile problem-solving. A results-driven leader, I thrive on developing talent, implementing innovative sales strategies, and forging long-term partnerships that drive sustained commercial success.

Key Skills

Leadership & team development, Strategic growth planning, New business and brand scaleup, P&L management, RTM wholesale partnership development, Key account negotiation & contract management, sales forecasting & budgeting

With over 20 years of experience in the drinks industry, I have led high-performing teams and driven the growth of premium brands, including Camden Town Brewery and Hofmeister. My career includes significant tenures at AB InBev and Molson Coors, two of the world’s largest FMCG businesses, where I honed my leadership skills, strategic sales expertise, and gained a strong blue-chip education. I have successfully managed national customers and wholesale route-to-market partners, delivering exceptional revenue growth and market expansion. With extensive experience leading remote-based field sales teams, I excel at driving performance, fostering accountability, and ensuring seamless execution across multiple territories. Having worked across both global corporations and dynamic SMEs, I bring a unique blend of big-brand expertise and agile problem-solving. A results-driven leader, I thrive on developing talent, implementing innovative sales strategies, and forging long-term partnerships that drive sustained commercial success.

Key Skills

Leadership & team development, Strategic growth planning, New business and brand scaleup, P&L management, RTM wholesale partnership development, Key account negotiation & contract management, sales forecasting & budgeting.

………………………………………………..