
James Moretti
Marketing / Advertising / Public Relations
About James Moretti:
In addition to being certified as a Master of Science in Criminology, I have over eight years industry experience of managing research projects from concept to delivery of results. I promote confidence by simplifying data and providing actionable insights, both visually and in-person. I am seeking an opportunity to utilise my experience and my zeal for gathering data to give others the assurance to influence social policy and business decisions through evidence-based reporting.
Experience
Research Manager
OnePoll / 72 Point (11/2023 to 07/2024)
I perform a 'hands on' role where I manage research projects, demonstrate skills in questionnaire design, survey scripting, and data analysis/ reporting. As a line manager, I actively support career relevant personal development & training across the business.
I liaise with clients for survey work, ensuring a high-quality output that meets objectives. Research purposes include, but are not limited to: informing news articles, empowering business decision makers, and advising on campaign direction.
Research Consultant
Savanta, London (03/2022 to 11/2023)
I led and managed user and audience insight projects. This involved participatory research design and mixed methods. I was involved at all stages, from project inception, delivery of results, and client aftercare. Other responsibilities involved writing and publishing non-sponsored research articles based on independent research.
Projects ranged from understanding the needs of decision makers, specific communities, exploring gaps in various markets (such as technology, travel, financial services), employee satisfaction, and business restructuring.
Insight Analyst (promoted from Insight Associate)
Siegel + Gale, London (02/2019 to 03/2022)
Designed and implemented bespoke research methodologies to discover unique, compelling truths and provide a robust, fact-based lens to inform future branding strategy. My research has linked my actionable insight with a great deal of clients, resulting in increased work for satisfied clients.
I have proposed and managed research for independent studies and thoughts pieces. I later present my findings both in writing and verbally (sometimes on S+G podcast) to successfully generate client interest and showcase company versatility and capability.
Junior Research Executive
The Telegraph Media Group, London (09/2017 to 01/2019)
I trained to be my department’s Qualitative Specialist and introduced gamification which attracted client interest by improving validity and depth in research reports.
Devised and demonstrated new experimental methodologies, utilising VR during research roadshow which generated leads for sales colleagues and ultimately increased department funding.
Reporting Analyst
Ipsos MORI, London (09/2016 to 09/2017)
Phone Interviewer
IFF, London (08/2016 to 09/2016)
Education
Master of Science in Criminology
University of Leicester (09/2014 to 09/2015)
Grade: Merit
Final Assessment: 20,000 word report on my investigation into the LGBTQ+ community’s relationship with support services for domestic violence and abuse in the UK.
The course provided me with strong knowledge of social research and statistical analysis – receiving 95/100 on my research analytics exam. I was praised for my ability to think logically and creatively at every stage of projects.
Bachelor of Arts in Criminology
University of Leicester (09/2011 to 06/2014)
Grade: Second Class Honours, Upper Division (2:1)
Final Assessment: 10,000 word assessment of the media’s representation of the UK police force and their influence on public confidence.
Utilized analytical mind to generate and manipulate quantitative and qualitative data before interpreting it to tell a story or provide insight.
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