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James Thornby

James Thornby

Value Propositions, Customer & Commercial Strategy

Telecommunications

London, Greater London

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About James Thornby:

I have almost 20 years of Media & Telecoms experience, most recently as Director / VP of Propositions & GTM, and Director / VP of Strategic Insights & Performance at Virgin Media O2.

I run high-performing, highly engaged teams to deliver long-term customer and commercial value based on data, insight, and customer needs.

I have led matrix teams to devise, develop, deliver, and evolve several high profile and high-impact customer improvements including:
VMO2: Virgin TV 360 (new linear and on-demand aggregation platform), Stream (new streaming aggregation platform), Gig1 (UK's fastest widely available broadband), WiFi Guarantee (UK's fastest widely available WiFi promise), 5G, Netflix inclusion in key packages.
Sky: Sky Sports Mix, Sky Sports rights prioritisation based on segmentation.
Disney: Launch and portfolio optimisation of Video Games, TV Series, Films & Apps.

I am currently available to work immediately in a role that allows me to have a high impact for the customer, the people in the organisation, and the long-term profitability of the company.

Experience

Leadership of Customer Value Proposition, GTM and Commercial Strategy Teams. Most recent roles have been Director / VP at Virgin Media O2 delivering customer enhancements including new Entertainment platforms, 5G (Mobile), and the fastest widely available broadband and Wi-Fi services in the UK.

Broader Entertainment experience from Disney and Sky, optimising the value of a portfolio for the customer and the profitability for the business.

Education

Management degree from Southampton University.

A levels in English, Maths & History.

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