Jamie Hou

RELEVANT MARKETING EXPERIENCE

Head of Marketing (Contract)

Zerve AI, Remote/Ireland/US | Aug 2024 – Feb 2025

• Joined as the first marketer, establishing the marketing strategy and digital channels from the ground up, including GA4, HubSpot integration, social channels, triggered email streams, and automated enquiry workflows.
• Defined B2B/B2C GTM strategies across EMEA, UK&I, and North America, designing demand generation campaigns to drive free trials, including segmentation, programmatic display, paid search, and nurture streams; improved landing page conversions by 50% in three months through A/B testing.
• Configured and managed HubSpot–6sense integration, enabling intent-driven targeting and ROI dashboards for real-time optimisation. 
• Built and launched ABM campaigns targeting enterprise accounts via LinkedIn Ads, Google Ads, and review platforms (Capterra, G2), generating a steady pipeline of qualified leads.
• Partnered with product and sales teams to align outreach with pipeline goals, increasing early-stage account engagement.
• Leveraged AWS Startup Program to strengthen credibility and partner engagement.

Head of Marketing – Data Quality Platform

Experian, UK | Mar 2021 – Aug 2024

• Defined and led the marketing growth strategy for integrated data quality solutions used across ERP, CRM and Retail Point of Service systems in the UK&I mid-market, repositioning offerings to address transformation challenges in regulated and data-intensive industries.
• Established and led a new UK&I marketing team (3 reports), driving 72% pipeline growth and delivering 94% YoY ROI on marketing-sourced pipeline.
• Directed multi-channel demand generation (events, email nurture, content syndication, paid media, ABM), optimizing spend efficiency and proving measurable ROI.
• Partnered with sales and alliances, leveraging Salesforce, Eloqua, TechTarget, SalesLoft and LinkedIn Sales Navigator to execute account-based plays and pipeline acceleration.
• Designed joint GTM programmes with AWS, Microsoft, Oracle, Salesforce, and Snowflake.
• Enhanced customer lifecycle marketing with tailored content and nurture journeys, boosting engagement, conversion, and retention.
• Produced executive-level reporting, aligning marketing investment with revenue priorities.
• Collaborated with global product marketing and central ops/design teams to launch new propositions, optimize campaigns, and refine website UX.
• Managed annual marketing budget, reporting performance against MQL, Sales Opportunities, and revenue targets to senior leadership.

Global Product & Alliance Marketing Manager (Oracle & Cloud)

Navisite (part of Deloitte), UK & US | Sep 2019 – Jan 2021

• Defined and executed global GTM strategies for Navisite, an IT consultancy specialising in ERP and cloud migrations.
•  Led demand generation and ABM campaigns positioning Navisite as a trusted consultancy partner for Oracle JDE, EBS, and PeopleSoft migrations to the Cloud, achieving 150% of MQL KPIs.
• Defined value propositions and positioning to strengthen differentiation and influence enterprise buying decisions.
• Developed sales and marketing enablement assets, including playbooks, case studies, and solution briefs, to support enterprise sales teams and accelerate sales deal velocity.
• Strengthened market positioning through flagship events and partner-led initiatives with AWS, Oracle, and SAP, establishing credibility in enterprise cloud transformation.
• Directed demand gen ABM-driven programmes targeting strategic enterprise accounts, advising BDR and sales leadership on market engagement approaches.

Digital Marketing Manager

IFS Assyst (previously Axios Systems), UK | Jul 2018 – Sep 2019

• Shaped global demand gen strategy for HR, IT, and Enterprise Service Management.
• Executed integrated multi-region campaigns (UK&I, DACH, Nordics, Benelux, APAC, Middle East, North America).
• Guided regional teams on campaign localisation, positioning, and sales enablement to accelerate global adoption.
• Delivered 110% YoY MQL growth via acquisition, retention, and awareness campaigns across digital, SEO/PPC, email, and webinars.
• Supported multilingual website builds (EN, DE, NL, FR) and automation workflows, enhancing pipeline generation.
• Partnered with product managers on new product launches and crafted thought leadership content with industry experts.

Marketing Executive

Cooper Software, UK | Dec 2014 – Feb 2018

• Executed IT consultancy, ERP & BI campaigns (NetSuite, IFS, Qlik), and created campaign assets and sales tools to support buyer engagement.
• Managed campaign operations, vendor performance, and reporting across integrated campaigns.

EDUCATION & PROFESSIONAL QUALIFICATIONS

• MBA, University of Edinburgh Business School, awarded July 2025
• MSc International Marketing, University of Birmingham, 2010
• Chartered Marketer (CMktr, MCIM), Chartered Institute of Marketing
• Certifications: AI for Executives in Financial Services (University of Edinburgh), Google Project Management, Oracle Cloud Sales Specialist, AWS Cloud Practitioner, Microsoft Cloud Computing, HubSpot Email and Inbound certified.