Juliana Robilard

I'm a highly motivated strategist with user-centred design and research methodologies expertise. I excel at driving innovation through effective development practices. Leveraging my expertise in understanding user needs and market dynamics, I develop data-driven strategies that deliver impactful digital product experiences. With a focus on market research and customer insights, I collaborate with cross-functional teams to define requirements and align them with customer expectations. I thrive on creating customer-centric solutions that drive business growth and provide long-term value to users.

UX Researcher — Potato

Jun 2022 – Apr 2023, London

• Collaborated with renowned companies, including Google, Ogilvy, and Roche, to identify and address
• knowledge gaps and establish research objectives.
• Developed comprehensive research strategies encompassing clear learning objectives, robust
• methodologies, and realistic timelines.
• Implemented various research tools, such as interview and observation guides, workshop plans, and
• data analysis frameworks to facilitate research activities.
• Conducted diverse research activities, including interviews, observations, workshops, diary studies, and secondary research such as document reviews and benchmark analyses.
• Analysed research data to extract key insights and synthesised findings to guide design and product
• decisions.
• Created high-quality research artefacts, such as personas, user journeys, service blueprints, and other
• deliverables as needed.

Research Facilitator — End Violence Lab

Mar 2021 – Oct 2021, London

• Demonstrated expertise in organising and leading workshops that covered a wide range of research
• methods and ethics, emphasising the importance of cultural diversity and sensitivity in user research.
• Acted as a mentor and coach to junior researchers, providing comprehensive guidance and support
• through workshops and one-on-one interactions to enhance their research capabilities.
• Proficiently facilitated collaboration among Portuguese-speaking participants from diverse linguistic and dialectical backgrounds, fostering a cohesive and productive work environment for user research initiatives.

User Researcher — Filisia

Jun 2021 – Aug 2021, London

• Conducted extensive user research to understand their challenges, preferences, and learning styles.
• Leveraged best practices in educational design and collaborated with a multidisciplinary team to create a
• comprehensive solution that significantly improved engagement and learning outcomes.
• Updated stakeholders on the progress of research projects, conveying technical information in
• easily digestible formats.
• Interpreted data to offer potential explanations for trends, patterns and causal links.

Service Designer — Center of Health Promotion

Sep 2017 – Aug 2020, Rio de Janeiro

• Possess a strong track record in user research and project management, consistently leveraging research outcomes to inform design decisions, drive user-centric approaches, and ensure successful project outcomes.
• Effectively facilitated service design thinking workshops with diverse stakeholders, including prominent companies such as MAC Viva Glam, Domino's Pizza, Vale, and YouthBuild International, as well as internal staff, fostering collaborative co-creation and validation of social innovation projects.
• Proficiently analysed and synthesised qualitative and quantitative research findings, translating them into visually compelling representations that effectively communicated key insights and actionable recommendations.
• Conducted comprehensive research and data compilation on various pertinent aspects, such as geographic information, ownership histories, physical addresses, and other relevant factors, contributing valuable insights for organisational decision-making and strategic planning.

Design Researcher — NAZ

Jan 2016 – Nov 2016, London

• Coordinated end-to-end solutions for a strategic partnership between the National Health Service (NHS) and the Brazilian Embassy of London, establishing a groundbreaking health promotion ecosystem.
• Conducted extensive user research, including user interviews and usability tests, to understand user
• needs and pain points within the healthcare sector among the Brazilian community in the United
• Kingdom.
• Translated research findings into actionable insights, influencing the development of user-centric solutions to improve healthcare experiences.

Urban Development Young Researcher — UNICEF

May 2006 – Jul 2009, Rio de Janeiro

• Played a pivotal role as a key member of the Youth Management Team, collaborating closely with
• UNICEF leaders to develop and implement initiatives to promote youth empowerment and foster
• community engagement.
• Successfully established collaborations with local government and community organisations to ensure
• the successful implementation and outcomes of projects.
• Demonstrated expertise in research methodology, consistently developing, refining, and adapting
• research methods to meet the unique requirements of each project.
• Used statistics, probability and risk theory to assess potential financial impacts.
• Designed questionnaires to support logical data acquisition and analysis.
• Interpreted statistical data and prepared findings for publication.

MA: Innovation Management, 2020 – 2022
Central Saint Martins - Distinction

BA (Hons): Design Management and Cultures, 2014 – 2017
London College of Communication - First-Class Honours

Foundation Degree in Arts: Psychology and Media Studies, 2012 – 2013
Kingston University - Merit