Kelly Amadife

As an accomplished marketing strategist, I bring extensive cross-industry experience in B2B, B2G, and B2C marketing. My strategic leadership skills have allowed me to build high-performing teams over 17 years of experience. I specialise in analysing competitors and markets, understanding customer needs, and developing highly targeted campaigns that yield measurable results. My track record includes creating and executing strategic marketing plans aligned with organisational goals across sales, marketing, and broader stakeholder initiatives. I’ve achieved success in driving company growth and enhancing brand presence through creative and innovative marketing initiatives across diverse sectors, whilst working with cross-functional teams.

Having spent much of the last 17 years leading high-performing marketing teams in developing and implementing strategic initiatives to drive growth and brand awareness across sectors, I believe my experience and expertise would bring added value to the role.

This experience includes: 

Leading Multi-disciplined Teams: I have successfully led cross-functional marketing and communications teams to achieve ambitious goals, fostering a collaborative environment that encourages innovation and excellence.

Strategic Marketing: I have a proven track record of developing and delivering comprehensive marketing strategies and plans aligned with overall business growth objectives.

Market Analysis and Research: I am adept at conducting in-depth market research to identify target audiences, understand their needs, and develop targeted marketing campaigns.

Content Marketing: I possess a strong understanding of content marketing principles and can create compelling content that educates, engages, and converts leads.

Digital Marketing Expertise: I have a comprehensive understanding of digital marketing techniques across website development, SEO (Search Engine Optimisation) / SEM (Search Engine Marketing), social media marketing, email marketing and digital advertising. This extends to drawing insights from associated analytics and reporting in a meaningful way on ROI.

Chartered Management Institute (CMI): Level 5 Management & Leadership Diploma                 2011

BA (Hons) Journalism, Film & Broadcasting – 2.1                                                                  1999 - 2002
Cardiff University                                                                                                                     

A-Level English Language, Media Studies & Film Studies -  A, A, A                                      1997 – 1999 Glan Hafren College