Khushi Sharma

Copywriter, Now-u                                                                 

Apr 2023 – present

• Create copy of social issues on Instagram, LinkedIn, Facebook, Twitter and the Now-u website blog.
• Create content, test, highlight issues and provide suggestions on improving the interface and structure of the app in its development phase.
• Plan and implement social media campaign content.

Communications Intern, Chief Minister Office, Government of Delhi

Oct 2020 – Dec 2020

• Managed the communication of the CMO with the public, focusing on gaining insights to further facilitate the brand-building campaign.
• Diligently addressed local challenges and initiated development efforts by coordinating with departments across different New Delhi localities to ensure seamless execution of development project tasks.
• Accelerated and resolved 300+ critical issues for the Local Area Development Department of the Government of Delhi.
• Communicated with 600+ complainants to gather data and convert them into insights for future campaigns.

Marketing Intern, Shilalekh Publications

Jun 2019 – Aug 2019

• Conducted field research data across 10+ online retailers for B2C model and consumer behaviour mapping to identify the purchase enablers of the readership.
• Recommended a marketing plan based on the data collected across online retailers including SEO on e-commerce giants like Amazon and Flipkart, and an increase in social media presence before the launch of the book, Jeewan Smriti by Ved Prakash Kamboj.
• Organised the launch of the book in a regional literary event instead of mainstream events for an increased reach to the target audience.
• The sale of the products online on e-commerce platforms went up by 15% due to increased visibility.

MA Promotional Media: Public Relations, Marketing & Advertising, Goldsmiths, University of London

• The academic project constitutes a comprehensive media and political campaign for the social issue of Free School Meals, a 7-day digital festival as a brand campaign and a holistic tourism campaign for Serbia.
• Domain expertise in Media and Political Campaigning, Creative Social Media, Understanding UK Media Industries, Changing Fields & Contexts and Campaign skills and Techniques.

B.A. in English (Honours), Delhi College of Arts and Commerce, University of Delhi

• Gained practical experience in content strategy, paper presentation, and academic and essay writing. Worked for the editorial team of the bi-annual newsletter and the social media marketing team of the Literary Association