Mariana Ferreira

Accomplished and tenacious strategic Marketing Manager, passionate about delivering results with efficiency and a focus on constant innovation. Proven experience in creating and executing high-impact, multi-channel marketing campaigns. Expertise in leading cross-functional teams and leveraging data-driven strategies to drive business growth, enhance customer acquisition and retention, and boost brand awareness. Holds unrestricted right to work in the UK.

Marketing Manager (Isagenix Europe)                                                                                                         March 2022 - present

• Leading a team of Field Marketing Coordinators responsible for launching and promoting 40+ multi-channel Marketing campaigns every year aimed at our 18 markets in Europe, in 6 languages
  • Sales Promotions, Product Launches, Events, Sales Support platforms, etc.
• eCRM Email Marketing targeting current Customers and Sales associates, with a view to cross-sell and upgrade accounts for increased revenue - with a 55% open-rate for the company’s  monthly newsletter
• Creation of key assets (including social content, video assets, digital and print assets) simplifying complex concepts for all audiences such as sales incentives and legal compliance
• Meta ads lead generation campaigns, including A/B testing of different assets - with an 18% conversion rate

Events Manager  (Isagenix Europe)                                                                                                     July 2019 - February 2022

• Promoted after 9 months into a new area and a team management position
• Directed events of up to 700 attendees from inception to execution, including content creation and curation, speaker relations, budget management, logistics and leading event on the day
• Organised luxury incentive trips in destinations across Europe, US and North Africa, leading to increased sales results and community building across our markets
• Led transition into online and hybrid events, procured new tools and solutions in the early days of the Covid-19 pandemic

Marketing Coordinator  (Isagenix Europe)                                           September 2018 – June 2019 

• Created and executed multi-channel Marketing Campaigns for product launches, events and sales promotions
• Organised resources by country and language, making materials easier to find and keep updated, in six different languages
• Copywriting, design briefing and proofreading to ensure messages are clear and captivating

Product Marketing Manager | Television (NOS Portugal)                  August 2016 - August 2018

• Expanded cross-promotional campaigns through process streamlining and coordination with other departments
• Increased efficiency in the process of briefing and reviewing marketing materials 
• Reviewed and implemented enhanced CRM relationship marketing comms with a 30% improvement in opening rates and CTR
• Slashed costs by 40% through the digital transition of loyalty programme 

Product Marketing Manager | Wireless (NOS Portugal)                             September 2013 - July 2016

• Increased overall retention rate for all Wireless (4G-based )solution products by 13% by coordinating proactive and reactive retention campaigns for broadband and phone products
• Created retention-focused customer journeys, addressing key CX pain points
• Oversaw outbound marketing reactivation campaign, winning back 45% of inactive customers
• Ensured smooth running of annual price increase guaranteeing clarity and  legal compliance

• MSc International Economics and Management | Porto University, Portugal
• Bsc Economics | Porto University, Portugal 
• Erasmus semester | Université Paris Dauphine-PSL