
Kieran Archer
Marketing / Advertising / Public Relations
About Kieran Archer:
I am a multimedia-equipped sports journalism graduate, who has worked in football club media management for the past four years, with proficiency in producing written content, operating recording equipment, and using applications across the Adobe Creative Suite.
Experience
August 2022 – PRESENT
Media Manager, York City FC
- Manage social media accounts across multiple platforms and create tailored and engaging content for each platform.
- Conduct interviews with players, coaches, and managers such as post-match, previews, and features.
- Produce written content for the programme and website.
- Lead on communications including retail, email marketing, PR statements, and supporter information.
- Create social media graphics using Adobe Photoshop.
- Record matches and edit the highlights package using Adobe Premiere Pro.
- Work closely with the commercial team to create added value for sponsors.
- Write and send news releases to help the club receive further coverage.
- Manage incoming press requests, including matchday access, arranging interviews, and organising press conferences.
August 2021 – June 2022
Media Manager, Liversedge FC
- A very similar role to the one that I have recently carried out at York City, just at a lower step on the football pyramid.
- Manage social media accounts.
- Conduct interviews.
- Produce written content for multiple channels.
- Create social media graphics using Adobe Photoshop.
- Design and edit the matchday programme using Adobe InDesign.
- Write and send news releases to help the club receive further coverage.
Education
BA (Hons) degree in Sports Journalism
Master's degree in Public Relations
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