Kieran Spencer

Seasoned Head of Paid Social with over 6 years of experience in planning, deploying, and optimizing paid social strategies for brands across various sectors. Committed to a continuous test-and-learn approach to campaign and ad performance, taking bold steps while encouraging clients and stakeholders to think differently when running paid ads.

Key Skills

• Extensive experience with Meta, TikTok, Pinterest, Snapchat, and LinkedIn ads
• Proven track record managing £250,000 - £300,000 per month in ad spend across multiple platforms
• Ads reporting: Creative, audience, LTV cohort, CPL, CPA, ROAS, CAC
• Campaign forecasting
• CRM management (primarily HubSpot)
• Ad tracking: Pixel, CAPI, CRM integration, third-party attribution tools
• Managing external influencer and agency relationships
• Building relationships with ad platform representatives (Meta, TikTok, etc.)
• Google PPC
• Email marketing flows
• CRO of landing pages
• Experience managing a small marketing team
• Stakeholder management and influencing
• Experience in both agency and in-house roles
• Organic social media
• Programmatic advertising
• Training and upskilling team members

Relevant Professional Experience

Head of Paid Social

Learndirect Limited
January 2024 - Present (Remote)

Recruited to oversee strategy and the daily operation of all Paid Social activity, ensuring optimal ROI to meet revenue targets. Troubleshooting, planning, and producing ad creatives, collaborating across remote/hybrid teams, and managing multiple campaigns focused on different learning faculties are key parts of my role.

• Delivered new ads for the teaching faculty, generating over £100k in revenue at a 5x ROAS within the first 30 days of launch, surpassing the previous campaigns, which delivered a 1.4x ROAS.
• Introduced a new creative compliance framework for all marketing materials.
• Responsible for planning and executing the paid social strategy for one of the most successful BFCM (Black Friday/Cyber Monday) periods to date.

Paid Media and Communications Lead

Love Sugar Science Agency
June 2023 - December 2023 (6-month FTC) (Hybrid)

Recruited to shape and develop Paid Social and PPC marketing as an offering to clients through the agency. Additionally, I planned and executed paid media, programmatic, and DOOH campaigns for high-profile clients, including Liberty of London, Crown Paints, Chester Zoo, and Coventry Building Society.

• Successfully introduced processes for running paid media campaigns and upskilling the wider team and stakeholders to deploy them effectively.
• Mentored a Paid Social Executive on new platforms for her to take over after my departure.
• My efforts played a key role in securing multi-six-figure contracts for the agency, with paid media as an additional service.

Paid Social Lead

Hello Earth Agency
November 2021 - June 2023 (Remote)

Recruited to manage a paid social team, this grew to a team of  two Paid Social Executives and a Digital Designer. My daily operations included optimizing and scaling ads, reporting, delivering analysis/next steps to clients, and briefing new creatives to our designer. I also pitched to potential clients, delivered training, and conducted performance reviews. Most clients were e-commerce brands.

• Upskilled two new team members who helped secure multiple e-commerce brands as clients.
• Increased the overall CVR of one e-commerce brand from 2.5% to 11% in 2022 by recommending site changes and optimizing the customer journey.
• 70% of the brands I pitched ended up becoming clients during my tenure at Hello Earth.

Paid Social Specialist

Social Tap
February 2020 - November 2021 (Hybrid)

Recruited to manage the day-to-day running of paid ad campaigns for clients in the automotive space, generating leads through Meta for car dealerships and finance brokers. My responsibilities included planning ad campaigns, reporting, pitching, and liaising with clients on a weekly or bi-weekly basis. I also represented the business at industry trade shows to generate new business.

Sales and Marketing Manager

Quote My Car Lease
November 2018 - January 2020

Hired as a Marketing Manager to help promote the deals of a startup car leasing business. I focused on Meta ads, creating compelling ad copy and image creatives while optimizing ads on a daily basis. I also provided bi-weekly reports to the Managing Director on ad performance and revenue generated.

Certificate of Higher Education - Graphic Design

University of Salford