Kristen Clovis

An accomplished Senior Finance Leader, with over 18 years' experience in implementing operational and process improvements 
to reduce costs and increase revenue for major multibillion and multimillion-pound operators across Telecommunications, Food, 
and Beverage sectors. Specialises in providing leadership on all finance, FP&A, commercial, and business growth matters to 
sustainably optimise business performance and financial position. Well-versed in providing valuable business insights and 
initiatives to support the development of internal processes. Displays strong skills in simplifying and communicating complex
financial scenarios, whilst exceeding targets and KPIs. 
 

EMPLOYMENT HIGHLIGHTS
2022 – PRESENT ADTRAN HOLDINGS, UK, REMOTE –
DIRECTOR (FINANCIAL PLANNING & ANALYSIS)
Outline:
• Director for a major European telecommunications vendor, which provides network equipment for data, storage, voice, and 
video services along with associated services and SAAS solutions.
• Functioning as a Finance Partner to the Chief Revenue Officer, leading FP&A for the sales-related areas; including global 
sales planning, departmental expense planning, and setting sales commission strategy. 
• Developing and implementing financial models to support strategic decision-making, supporting integration activities and 
ensuring profitable growth for the combined organisation.
• Providing accurate and timely financial performance analysis, identifying key trends and variances, collaborate with crossfunctional teams to drive financial performance improvement.
• Monitoring and analysing key performance indicators (KPIs) to ensure business objectives are met, developing and 
implementing internal controls and procedures to ensure accuracy and integrity of financial data.
Key Achievements:
• Steered negotiations for strategic contracts with two Tier 1 customers, by acquiring the best deals for ADVA, whilst 
leveraging terms and conditions to reach profitable agreements, which led to securing €80 million in annual business.
• Project managed the consolidation of penalty and LD payments globally.
• Fronted and coordinated the combined sales planning process for 2023, which provided;
❖ Realistic combined company annual sales targets to use as a basis for the combined company budget, and 
sales compensation targets for the full sales organisation.
❖ Holistic view of anticipated sales for company executives; including specific markets trends for various areas of 
the business, whilst supporting the decision-making process regarding business planning for upcoming years.

2017 – 2021 ADVA OPTICAL NETWORKING LIMITED / ADTRAN HOLDINGS, YORK, UK –
DIRECTOR (COMMERCIAL FINANCE)
Outline:
• Acted as a Commercial Finance Partner to sales leaders in the EMEA region worth €300 million (T/O), led strategic contract
negotiations, supported integration for acquisitions, led the sales planning process to ensure profitability targets.
• Managed and guided Munich-based commercial managers in developing and executing financial plans and strategies to 
drive business growth and profitability.
• Provided financial analysis and guidance to senior management and other key stakeholders to support decision-making 
and drive performance improvement, oversaw EMEA business cases.
• Identified and implemented process improvements to enhance efficiency and effectiveness in financial planning and 
analysis activities, liaised and partnered with relevant finance teams to organise relevant accruals.
• Owned customer credit management to ensure adherence to the applicable policies and procedures, reviewed KPIs and 
coordinated with other teams to understand correct pricing strategies across the product portfolio.
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Key Achievements:
• Assembled a team of commercial managers to cover the entire EMEA region.
• Fulfilled role as UK and Netherlands Site Director.
2014 – 2017 ADVA OPTICAL NETWORKING LIMITED / ADTRAN HOLDINGS, YORK, UK, REMOTE –
COMMERCIAL SALES DIRECTOR
Outline:
• Appointed as Commercial Lead for all key UK customers, operated as Account Manager for UK-based customers, led the 
sales contract negotiation process for all UK customers, coordinated with the bid team for UK tenders.
• Assisted the sales team to establish customer pricing, balance customer needs; and ADVA profitability, headed several 
critical successful customer bids and ensured optimal profitability and minimal risk for ADVA.
• Kept up to date with industry trends and market dynamics; and leveraged knowledge to identify new business 
opportunities, collaborated with cross-functional teams to align strategies and drive business success, provided business 
case analysis to support optimal pricing.
Key Achievements:
• Renegotiated £100 million annual sales contract, which improved financial terms and conditions for ADVA, whilst increasing 
contract profitability.\
• Negotiated contract for new business with a strategic customer, which led to £20 million in new business over a 5-year 
period.
2014 – 2017 ADVA OPTICAL NETWORKING LIMITED / ADTRAN HOLDINGS, YORK, UK –
COMMERCIAL MANAGER (BT & SALES COMPENSATION)
Outline:
• Managed global sales compensation processes; which comprised of the conceptualisation and development of plans, 
calculation of payments, and the forecasting of spending per sales forecast.
• Served as a Finance Business Partner to BT’s (ADVA’s #1 global customer) sales team, led the annual budgeting process for 
the BT sales team, conducted monthly forecasting for OPEX, performed sales forecast analysis to project accurate targets.
• Shared recommendations for the CSO, implemented changes in the sales compensation processes to improve objectives; 
and ensured their alignment with company goals.
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Key Achievements:
• Pioneered a new sales compensation management tool, which provided improved clarity for all sales employees, whilst 
improving the visibility of future payments.
• Devised global sales compensation guidelines, which eradicated all ambiguity from the sales compensation process.
• Formulated an interface within the accounting department, which facilitated the sharing all relevant sales-related 
information.
PREVIOUS EXPERIENCE 
• ADVA Optical Networking Limited, York, UK – Sales Controller (EMEA) (2006 – 2010)
• Kerry Ingredients – Graduate Accountant / Assistant Commercial Accountant (2005 – 2006)
• Kerry Ingredients – Graduate Accountant / Assistant Factory Accountant (2003 – 2005)

University of Leeds, Leeds – Master of Business Administration (MBA) (2012 – 2015)
• Chartered Institute of Management Accountants – CIMA Qualification (2004 – 2009)
• University of Wales, Bangor – Accounting & French (1999 – 2003)