Leonardo Feria

A creative, hardworking and organised individual with expertise in several design fields gained over more than 15 years. A self-taught and highly skilled designer with a reputation for flair and an eye for detail, interested in joining a creatively driven team. The last 4+ years I specialised in social media at IMG Studios helping to build the Euroleague brand by creating static and animated content for multiple social media platforms and developed Motion Graphic Templates (MOGRTs) to improve the editing workflow.

Jan 2019 - Apr 2023 MOTION GRAPHIC DESIGNER and social media & web content at Endeavor/IMG studios, digital department. London..

Apr 2012- Jan 2019 FREELANCE MOTION GRAPHIC DESIGNER at Multiple Production Companies. London. Production companies: IMG, ITV Studios, Perform, Red Bee, Viasat, MTG, Run Digital, GRPGroup, Maverick, Agile Films, Kreme London., VCCP, Atticus Finch, Straycat. 
Projects for clients such as: ITV's Good Morning Britain, FIBA, EuroLeague, BBC, BT Sports, The Alzheimer's Society, DHL, The Civil Society, National Grid, P&G, IHG Hotels, BAE, Macmillan Publishing, Penguin Books, Clarks, Aldi, Strutt & Parker and CBRE amongst others

Sep 2011- Apr 2012

VOLUNTEER  DESIGNER. WORLDWRITE SCHOOL OF CITIZEN TV. LondonDesigned opening sequences for a series of documentary films on social issues directed by local young people

Sep 2010 - May 2011

Senior Graphic Designer at INPUTMEDIA LTD. London.

Creating title sequences and on-screen elements for a range of TV shows

2007 - Sep 2010

FREELANCE MOTION GRAPHIC DESIGNER at multiple production companies. Madrid.

Working on projects for production companies such as:

- Production Company: Cin TV: Opening sequences and graphics for wildlife documentaries

- Production Company: ORBITAMAX. Client: AGBAR Visitor Centre: 5 explainer videos for the   leading water provider in Spain

- Production Company: INFINIA AD. Client: Canal +

- Production Company TELSON. Clients: (Blue chip companies and Local Government Authorities ) TELEFONICA, RENFE, ADIF, MACKINSEY, MICHELIN, COMUNIDAD DE Madrid. (Madrid. Regional Governing Body) and AYUNTAMIENTO DE Madrid. (Madrid Local Council)

2006 - 2007

ON-AIR PROMOTIONS MANAGER at Antena 3 TV Spanish TV Commercial Broadcaster. 

Madrid.

- Creative supervision of a team of 12 producers

- Supervision of the promo creation workflow

- Initiated tape-less work flow

- Deployment of a new style of animated overlay  on-air promotional format (In-Picture-Promo,  Miranda - pathfinder)

2004-2005

FREELANCE MOTION GRAPHIC DESIGNER at Multiple clients. Madrid.

Working on projects for production companies such as:

- Canal Cuatro (National TV Network): on-air brand launch

- AXN (Cable Tv Channel) : several on-air brand animations, winning 2 Silver BDA PROMAX at BDA Vienna and BDA New York in 2006

- Universal Studios: Motion graphics for on-air promos on Universal’s Cable Channel  “13th Street”

- Agency: Ostra Delta: Rebranding  Pay-per-View channel "Mirador" for AUNA, the leading cable provider in Spain

- Pitch for rebranding of COSMOPOLITAN, Spanish Cable Channel

- Pitch for rebranding of the cable channel portfolio owned by TVE  (Television Española, the Spanish National Public Broadcaster)

- Design of the annual review for the media group VOCENTO

2004-2004

FREELANCE GRAPHIC DESIGNER. Multiple clients. London.

Working on projects such as:

Re-branding of 3cmedia and Leaflet Distribution Co.

Voluntary work for charity VDAY: Proposals for rebranding

2003-2004

SENIOR GRAPHIC DESIGNER. GENLOCK VIDEOPRODUCCIONES. Madrid.

Designed Websites: www.covex,com,  and www.memorysecret,net, as well as static and animated graphics for various corporate clients

2002-2003

FREELANCE GRAPHIC DESIGNER for multiple clients. Madrid.

Working on projects for start-ups and new small businesses

- Smile and Kiss – Branding, stationery and vending machine placards

- Dreamfile – Branding, including design of company stationery, leaflets and animation of their on-screen identity

- Notengotiempo.com - Logo design

- Tele 5. Opening sequence for TV film "Despacito y a compás"

1998-2002

GRAPHIC DESIGN SUPERVISOR  at Via Digital (Satellite multi-channel provider)

On-Air Promotions Department.  Madrid.

I worked very closely with the on-air promotions producers, sharing concepts and ideas and overseeing how our several channels' look and feel was applied to our promotions. I designed and produced graphic elements to be used in on-air promotions and other on-air branding features

1997 - 1998

ON-AIR PROMOTIONS  COORDINATOR. VÍA DIGITAL, Satellite multichannel provider. Madrid.

I set up both the production and creative workflows for this AVID-based department – a breakthrough at the time. I oversaw the work of 17 producers and conducted their recruitment and training

1996 -1996

On-Air Promotion Producer at Antena 3 Televisión, National Commercial Broadcaster. Madrid. 

Creating on-air promos for a range of shows. Editing and creating the copy. 

1996 - 1996

Avid Editor and Motion Graphic Designer at Canal 7, Local Television Station. Madrid.

Creating graphics for a range of on-air shows: openers, lower-thirds, graphics for promos. 

1995 - 1995

Infographic Designer at Diario 16, Broadsheet National Newspaper. Madrid.

Creating infographics to illustrate daily news and current affairs features. 

1995 - 1995

Manager at ONDA TELEVISION CANARIA, Local Independent Television Station. LANZAROTE CANARY ISLANDS.

Reorganising a failing local tv station, managing the day to day workflow.

1994-1994

Freelance Avid Editor at multiple companies. Madrid.

Editing video with Avid

1992 - 1992

Manager at TELESEGOVIA,  Local Independent Television Station in Segovia (Spain).

Reorganising a failing local tv station, managing the day to day workflow.

1992 -1992

Infographic designer, Diario Ya, Broadsheet National Newspaper. Madrid.

Creating infographics to illustrate daily news and current affairs features. 

1990 - 1992

Freelance Director  for  multiple clients. Madrid.

Directing corporate videos and music video-clips

1990 - 1990

Freelance Graphic Designer for multiple clients. Madrid.

Creating graphics for a range of clients.

1989 - 1990

Assistant Director and Production Assistant at Telson's Corporate Video Department (the leading Postproduction Facility Services Company at the time in Spain). Madrid.

Assisting the Director and the Producer on shoots and across the editing and postproduction process.

• Attained the Spanish equivalent to 3 A-Levels
• Internships :Several periods from 1988 to 1995 with leading companies in their fields including Telson (video facility) and Diario Ya (national newspaper)
• Professional skills gained through some external courses, but mostly self-taught