
Leonardo Motta
Marketing / Advertising / Public Relations
About Leonardo Motta:
I am a graphic designer with 23 years of experience. I started working in 1999
at an internet portal as a web designer. Afterwards, I worked as an art director
in two different advertising agencies, as a graphic designer in a fitness
education company, and as a marketing coordinator in a cosmetics factory.
As a freelance graphic designer, I have worked with 200 clients since 2006
covering various industries, such as law, education, health, fitness, beauty,
gastronomy, medicine, dentistry, insurance, automotive, tourism, real estate,
fashion, engineering, magazines, veterinary, among others.
Experience
Freelancer Graphic Designer · Cisne Design (Design Studio)
August/2006 - Present (17 years/1 month)
Main activities:
· Logo design;
· Style guide;
· Editorial design (brochure, catalog,
magazine, manual);
· Website layout;
· Business card, envelope, letterhead;
· Poster, flyer, banner;
· Design for social media;
· Motion graphics;
· Basic video editing;
· Advertisement (print and digital);
· Social media management;
· Presentation design;
· Email marketing;
· Packaging design;
· Event booth design.
Main clients:
· University of São Paulo;
· Pontical Catholic University of São Paulo;
· Canon;
· TRX® Suspension Training;
· Les Mills Brasil Fitness;
· Saraiva Bookstore.
Complete CV: cisne . art . br / leonardo-cv.pdf
Education
Advertising Design · Panamericana School of Art and Design
February/2002 - November/2004 (6 semesters)
Major subjects:
· Visual communication;
· Fundamentals of communication;
· Technical and creative process;
· Light and shadow techniques;
· Graphic composition;
· Aesthetic refinement;
· Editorial design;
· Graphic design;
· Advertising creation;
· Campaign creation;
· Mental processes for creativity;
· Portfolio assembly.
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