Liliana Vasquez Agudelo

An accomplished Growth Manager with extensive experience acquired in the international context, profound
knowledge and awareness of devising innovative marketing strategies with a proven record of delivering excellent
bottom-line results. Highly dynamic professional with genuine affinity and enthusiasm for Marketing and Cross
Culture research, with outstanding people and organisational skills.

KEY SKILLS
• Ability to coordinate multiple tasks and bring projects through to successful culmination under pressure.
Demonstrated through successfully working with four companies simultaneously on projects from different
departments in various time zones with strict deadlines by organising tasks on their priority level.
• Analytical and methodical. A lateral thinker with excellent research skills, developed through conducting de-
tailed marketing research, and assimilating and interpreting complex business information to advice top
managers.
• Friendly, approachable leader. A natural people leader with an easygoing, down-to-earth personality, who
quickly and easily connects and forms strong ongoing relationships and networks due to having an empathic
personality.
• Excellent communication and interpersonal skills. Developed through the experience of interviewing cus-
tomers and competitors to obtain valuable data in conducting in-depth research.
• Creative and resourceful. As shown through developing innovative solutions to overcome operational issues
in the day to day running of a busy restaurant and developing innovative marketing strategies launching new
brands to international Markets.

Growth Manager freelancer for a business group

Growth Manager Consultant October 2020- Currently
Freelancer for International Companies.
• Development and implementation of growth plans
• Recruitment and training of cross-functional international teams
• Research, Design, Implementation, Monitoring and Evaluation of Full Potential Plans, Customer Lifecycle
Management funnels, and Marketing & Communication plans
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• Planning and Participating in International Industry events.
• Supporting CEOs and top Managers in team motivation and engaging activities
• HR departments setting up KPIs and OKRs, and Training Teams to use task/project management tools and
CRMs.
• Planning and implementing with HR departments Leadership and teams Capabilities Development plans
Above Line New Openings Manager October 2018- July 2020
IT'S PLEAT CAFE, H&M brand, London
• Opening of two London sites within H&M Stores
• Team Recruitment, training and development
• Budgeting, Forecasting and Cost Control, setting sales targets
• Supporting store General Managers on the daily operations of the cafes whilst driving team performance
• Supported the Head Office team in Sweden to liaise with food suppliers
Retail and Restaurant General Manager October 2016- June 2018
CARLUCCIO’s Ltd. Restaurants, London
• Simultaneously responsible for three medium-large, fast pace restaurants with their retail stores. £5,4m an-
nual revenue. (200 covers, 180 covers, 110 covers)
• Maximising sales through local marketing activities to secure new accounts, achieving growth
• Rota planning and HR management of up to 45 team members in each site maximising profitability without
compromising the performance quality
• Managing daily operation of the restaurant
• Restaurant’s Social media, complaints and NPS management
Events and Restaurant Manager May 2016 - October 2016
THE GOOD EATING COMPANY, Arcadia Group, London
• New restaurant opening in The Arcadia Group Head Offices for Sir Philip Nigel Ross Green
• Working closely with Head Chef to develop menus as well as suppliers to determine the final price of the
products
• Team recruitment and training
• Responsible for the day-to-day running of the restaurant, events space and meeting offices
• Performance reporting
Marketing Coordinator and Deputy Restaurant Manager January 2015 – May 2016
LEON RESTAURANTS LTD, London
• Performing a dual role in this fast food restaurant chain, specialising in healthy and organic fast food
• Assisting in the daily operation of the restaurant, managing teams of up to 30 people and ensuring that all
Health & Safety and food hygiene regulations are strictly adhered to
• Organising the restaurant diary, arranging meetings and answering enquiries on behalf of senior managers
• Ensuring high standards of service, customer care and consistency
• Coaching and motivating staff, overseeing their training and professional development, and managing all HR
issues
Marketing activities:
• Played a pivotal role in the opening of 2 new branches, promoting site openings with local marketing cam-
paigns
• Devised a marketing strategy and organising promotional events to generate awareness
• Carried out detailed market research to identify opportunities in new locations in April 2015
• Carried out detailed business analysis before openings, analysed local competition, traffic monitoring, and
peak hours identification to calculate appropriate staff levels
• Contacted large organisations based in the local area to offer product demonstrations and invite new busi-
ness, securing two large accounts with BBC and Chanel 4.

Masters on Marketing Innovation 

Masters of Arts in Marketing Innovation Degree September 2012 – February 2014
Anglia Ruskin University, Cambridge UK
• Subjects included: Research Methods for Managers in an International Context, International Marketing,
Strategic Marketing Management, Internet Marketing, Marketing Communications, Buyer Behaviour
• Awarded a distinction grade for postgraduate dissertation project: “Applying Neuro-Marketing Across Cultures
in the Food Industry” with primary research carried out simultaneously across 3 different continents, evaluat-
ing cross-cultural issues in the Culture of marketing.
• Acted as selected student representative during the programme evaluation, participating in meetings to ad-
vocate for my classmates.
Bachelor of Arts Business Management Degree September 2008 – July 2011
Anglia Ruskin University, Cambridge UK
• Subjects included: Analysis of Business, Managing People Finance and Marketing, Cross-Cultural Issues in
International Business, International Marketing, Team work and Negotiation, Business Environment, Informa-
tion Systems, Research Skills, International Business, Managing Organisational Change, Advance strategic
Management, Ethics and Governance, Human Resources and Employee Relations.
International Business Management Foundation Programme September 2007 – July 2008
Anglia Ruskin University, Cambridge UK
• Subjects included: Business Communications, Understanding Business, Building a Business, Quantitative
Methods, Academic Research and writing, European and British Culture, Entrepreneurship, Ethics.