Lillian Walker

Dynamic young professional building a career in marketing. Excellent communicator, results driven and adept at managing new challenges under pressure. Proven record of implementing new solutions and leading campaigns. Marketing all-arounder with added sales and content experience.

Clarion Events, Marketing Executive, Retail, London Sept 2023 - Present Promoted to Executive after completing final graduate programme rotation as a marketing assistant with our Retail Sector.

• Executes marketing functions across email campaign, content, branding, partnerships, press and social media
• Managed the launch of an inaugural event series which lead to the creation of a triannual conference with an 83% return rate
• Achieved a notable 34% YoY surge in unique email clicks for exhibitor promotion which lead to a 17% increase in sales figures in a single campaign
• Acquired and managed partnerships with companies such as eBay that significantly expanded business growth and strategic objectives

Clarion Events, Graduate Programme, London Sept 2022 - Sept 2023 

Selective, rotational graduate programme at one of the world's largest b2b and b2c events companies. Rotation in Account Management, Content and Marketing.

Account Management, Retail Sector:

• Managed over 200 accounts of small-large wholesale retailers, responsible for client acquisition and retention
• Consulted new businesses on brand and sales strategy, fostering partnerships that would lead to long-term client engagement
• Awarded best newcomer for achieving highest sales figures, expanded our Wellbeing sector by 21% 

Content, Gaming Sector:

• Reporter/journalist for Clarion Gaming's digital platform, iGB; produced news articles, longform, investigative and financial pieces as well as live reporting 
• Led on multiple market research projects that saw the creation of a new digital content track
• Interviewed and worked alongside C-suite executives to promote editorial content and develop high-level partnerships

BBJ La Tavola, Marketing Intern, Chicago Jun 2021 - Aug 2021 

Responsible for content creation, social media management and branding for both b2b and b2c audience.

• Wrote and produced content for the company website, LinkedIn and Facebook as well as successfully created new press and event materials
• Analysed, reviewed and reported on effectiveness of campaigns to maximise results and drive traffic to the company website and social media platforms
• Managed communications between the sales team and out of house designers to merge digital content production with data on seasonal buying trends
• Utilised data to inform unique content strategies that rose blog clicks by 18%

Leland Shaw LLC, Project Intern, Chicago, Jun 2020 - Aug 2020 

Branding and communications projects for a recruitment company specialising in fintech.

• Researched and identified qualified industry professionals in financial services for different client projects based out of the US and UK
  Spearheaded a brand elevation initiative focused on revamping the copywriting and design of the website and media assets
• Managed email and phone communication that helped develop sales knowledge surrounding financial services literacy, client centricity and brand integrity/sales call equity
• Created marketing assets and client outreach strategies to improve brand awareness and client/candidate engagement

University of St Andrews, 2018-2022

Upper 2:1 degree in Social Anthropology and Spanish