Lucy Pearce

Marketing / E-Commerce

Burntwood, Lichfield District, Staffordshire

1 year ago

ACADEMIC RESEARCH PROJECT / DISSERTATION

Conducted in depth research on Artificial intelligence, Augmented Reality and online personalisation in e-commerce, achieving 82%, a first class
Investigated the application of Augmented Reality and 3D visualisation for digital product placement in online shopping environments
Explored the impact of these technologies on consumer behaviour, focusing on the Endowment Effect, a behavioural bias
Developed analytical skills in evaluating consumer behaviour and its potential integration into marketing strategies

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