Lucy Pearce

1 year ago ·

Post by Lucy
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ACADEMIC RESEARCH PROJECT / DISSERTATION

ACADEMIC RESEARCH PROJECT / DISSERTATION

  • Conducted in depth research on Artificial intelligence, Augmented Reality and online personalisation in e-commerce, achieving 82%, a first class
  • Investigated the application of Augmented Reality and 3D visualisation for digital product placement in online shopping environments
  • Explored the impact of these technologies on consumer behaviour, focusing on the Endowment Effect, a behavioural bias
  • Developed analytical skills in evaluating consumer behaviour and its potential integration into marketing strategies
Education
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