ACADEMIC RESEARCH PROJECT / DISSERTATION
- Conducted in depth research on Artificial intelligence, Augmented Reality and online personalisation in e-commerce, achieving 82%, a first class
- Investigated the application of Augmented Reality and 3D visualisation for digital product placement in online shopping environments
- Explored the impact of these technologies on consumer behaviour, focusing on the Endowment Effect, a behavioural bias
- Developed analytical skills in evaluating consumer behaviour and its potential integration into marketing strategies
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