ACADEMIC RESEARCH PROJECT / DISSERTATION

• Conducted in depth research on Artificial intelligence, Augmented Reality and online personalisation in e-commerce, achieving 82%, a first class
• Investigated the application of Augmented Reality and 3D visualisation for digital product placement in online shopping environments
• Explored the impact of these technologies on consumer behaviour, focusing on the Endowment Effect, a behavioural bias
• Developed analytical skills in evaluating consumer behaviour and its potential integration into marketing strategies