Maddy Bettany

SENIOR CELEBRITY LIASON EXECUTIVE • AGE UK •

(MAY 2024 – PRESENT)

·       I lead the recruitment and engagement of a diverse range of celebrity and influencer supporters to enhance organisational visibility and impact. Cultivating and manage strategic relationships with high-profile talents and their management teams, ensuring alignment with campaign objectives.

·       Oversee all aspects of planning and execution for celebrity-led initiatives, including photoshoots, filming, and events, ensuring compliance with protocols. Collaborating with media, social media, and content teams to amplify campaigns and create engaging content featuring celebrity supporters.

·       Develop and implement personalized stewardship plans to maintain long-term relationships and ensure regular updates and recognition for celebrity supporters.

·       Monitor and report on celebrity engagement metrics, providing insights and recommendations to senior stakeholders.

·       Conduct due diligence and risk assessments for all celebrity partnerships, safeguarding organizational reputation.

·       Represent the organisation at high-level meetings and events, showcasing professionalism and commitment to age uk’s mission.

·       Key Skills: stakeholder engagement | project management | strategic planning | risk assessment | networking | content collaboration

·       Achievements:

Exceeding team kpis for celebrity engagement and secure talent support for high-profile campaigns, including national charity appeals. Examples being Love Christmas (Carol concert) at St Pauls Cathedral

EVENT COORDINATOR • RAINBOW PRODUCTIONS LTD •

(SEPTEMBER 2022 – PRESENT)

·       Working for the Global leading manufacturer of character costume mascots, working in sectors such as brand licensing, sports marketing, retail and leisure.

·       Clients include – BBC, Paramount, Warner Brothers, Aardman, DreamWorks, Kellogg’s, Ferrari, Hasbro and more.

·       Coordinating freelance actors to travel all over the world for branded events.

·       Cultivating a diverse talent roster.

·       Operations lead - booking hotels, hire cars, accreditation forms, insurance and client feedback forms.

·       Working under the pressure of constantly changing deadlines.

·       Finding creative solutions for issues, such as freelancers pulling out of events last minute and unforeseen emergencies occurring outside of office hours.

·       Project management -orchestrating effective communication channels across all departments to ensure a comprehensive understanding of the event objectives and client specifications.  

·       Planning and execution of events such as the Brand Licensing Europe, Toy Fair, Eurovision Song Contest, Britain’s Got Talent and The National Licensor Awards.

FILM CASTING DIRECTOR • NATIONAL FILM AND TELEVISION SCHOOL •

(MAY 2023)

·       Casting film ‘Don’t Send Flowers’ Directed by Junbo Qui (part time whilst working a full-time job).

·       Liaising directly with talent and their agents

·       Creating script and character profiles uploaded onto Spotlight.

·       Processing over 1000 actor submissions to a final top 30.

·       Running in person auditions at Spotlight HQ.

CASTING ASSISTANT - WORK EXPERIENCE• LUCY BEVAN •

(APRIL 2023)

·       Development of script breakdowns for future projects, which include the upcoming Bridget Jones movie and the live action adaptation of ‘How to Train Your Dragon’.

·       Uploading audition tapes for review.

·       Talent bookings (via agents)

EVENT SUPERVISOR • THORPE PARK •

(OCTOBER 2021- SEPTEMBER 2022)

·       Working closely with the entertainment department to create events throughout their season.

·       Holding auditions for Thorpe Parks Fright Night.

·       Assisting with the wardrobe and costume department in their design process.

MERCHANDISING ASSISTANT • DISNEY THEATRICAL PRODUCTIONS •

(JUNE 2017- JUNE 2019)

·       Working at the Lyceum Theatre in the merchandising department for Disney’s ‘The Lion King’

·       Cashier

CERTIFICATE IN CASTING • MAY 2023 • NFTS

BA (HONS) THEATRE AND PERFORMANCE (INT) • 2017 - 2021 • UNIVERISTY OF LEEDS (2.1)

·       First class dissertation on plus-size British burlesque

·       First class practical performance

·       Member of Leeds Pantomime Society

·       Member of Leeds Student Radio Society

·       Completed year abroad in Albuquerque, New Mexico

INTERNATIONAL THEATRE • AUGUST 2020 • UNIVERSITY OF NEW MEXICO

·       Studied in America for a year to gain an international qualification.

·       Performed in Heathers The Musical at the Rodey Theatre in Albuquerque.

ACTING, DANCING, MUSIC BTEC’S • SEPTEMBER 2015 TO JULY 2017 • STRODES COLLEGE EGHAM

·       Acting – D* (Distinction star)

·       Dance – D* (Distinction star)

·       Music Performance – D* (Distinction star)

SURBITON HIGH SCHOOL • SEPTEMBER 2010 TO  JULY 2015 •

8 GCSE’s From A*- C