Maha Murtaza

After exploring my creative edge till my undergraduate, I focused on the strategies of companies and efficiencies to reach gaols better at Cardiff University. Looking at what is the best decision for a product/ service to reach its optimum profit in its PLC was my focus after I entered the real world, ROIs and MRRs while working in both Locals Talk and Pyro Chem in recent years. I'm passionate about creating content and managing it according to Google ad and keywords especially after working with Google Analytics. 

Pyro (Part Time) Brand Designer                                                                                                         

Market research before launch. Designed Logo typography and website layout, with customer focused content and manage online store.

MESH Experiences, Graduate Research Internship                                                                                                      

Analyzed user data using Dynata & Synapta to segment retail banking audiences in real-time to present to senior management. 

Locals Talk, Search Engine Marketing (SEM) Manager                                                                                                

Managed & planned paid (£50K+ pa) & organic search marketing campaigns based on campaign briefs from clients. 

PyroChem Pvt Ltd, Management Trainee                                                                                                                     

Coordinated PLC management with stakeholders internally & externally leading to 12% increase in MRR.

Aniforte UK Ltd, Advertising Intern                                                                                                                                

Led keyword research using MerchantWords to optimize Amazon ad campaigns to achieve ACoS below 5%.                    

Beaconhouse PDLC, Education Research Intern                                                                               

Adapted prospective company profiles & research data while coordinating with the education board to achieve program growth.

The Little Art, Art Director                                                                                                                                                                  Maintained high engagement on social media channels while being point of contact. Designed and painted creative backdrops as per brand guidelines & organized a film festival 

MSc Strategic Marketing from Cardiff University, graduated with Merit 

Completed a graduate market research internship with a dissertation working with a London based Real Time Experience Marketing company; MESH Experiences