
Maia Louise Gibbs
Marketing / Advertising / Public Relations
Services offered
I’m Maia Gibbs, a first-class BA English with Creative Writing graduate from the University of Nottingham and an MA Music Business and Press student at BIMM Birmingham. I have a diverse background in the music industry, including roles as a Junior Publicist at Liberty Music PR, Artist Manager for Shadows of a Silhouette, and founder of Promised Land Press, a freelance music publicity venture. I’ve also contributed as a writer for various music publications and served as the Communications Secretary for The Mic Magazine. My skills range from press and radio pitching, project management, and social media development to broadcast journalism and content strategy. I’m passionate about supporting artists and leveraging my skills to enhance their public image and success.
Experience
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Maia Gibbs is a dedicated professional with a strong background in the music industry. She has experience in various roles, including:
- Junior Publicist at Liberty Music PR (March 2024 – Present): Oversaw a variety of artist campaigns, providing musicians with all publicity needs, with a focus on press and radio.
- Artist Manager at Shadows of a Silhouette (January 2024 - Present): Counseled clients through musical and business decisions, coordinated client activities, meetings, and events, and created marketing strategies to craft the client’s public image.
- Freelance Publicist at Promised Land Press (December 2023 – Present): Founded a freelance music PR company aimed at unsigned, independent alternative bands, developed artist press publicity, and provided ‘Artist Development’ services.
- Junior Head of Music at Nottingham Student Television (December 2022 – June 2023): Formulated and produced a mixture of film and broadcast multimedia content, such as artist interviews and festivals, and live music event reviews.
- Intern at Super Cat PR (November 2022 – December 2022): Conducted market research to generate media attention for events and formulated ideas to promote artists and their upcoming albums.
- Communications Secretary at The Mic Magazine (June 2022 – June 2023): Organised press timelines and content strategy, collaborated with the magazine’s editors and writers to produce new and exciting content.
- Freelance Journalist (October 2021 – Current): Contributing writer for a range of music publications, including CLUNK, When the Horn Blows, and The Line of Best Fit.
- Student Journalist at University of Nottingham (November 2020 – June 2023): Wrote for IMPACT Magazine, the University of Nottingham’s official student magazine, and The Mic Magazine, the largest student music publication in the UK.
Education
Master of Arts in Popular Music Practice – Business and Entrepreneurial Practice from BIMM, Birmingham (Expected July 2024): Specialising in entrepreneurship, specifically researching contemporary music publicity and marketing strategies. She curated events, collaborated with artists, and industry organisations. Skills acquired include music business specialties, events curation, and collaborative practice.
Bachelor of Arts in English with Creative Writing, First Class from University of Nottingham, Nottingham (July 2023): Completed the Digital Marketing Academy; attended exclusive insight days and digital challenge opportunities. Gained certificates in Google Digital Garage and Google Analytics for Beginners. Skills acquired include Google Analytics, Google Digital Drive, SEO, writing, editing, and reviewing skills.
A-Levels in English Literature; Government and Politics; History; EPQ from Derby College Group, Derby (July 2020): Awarded A*'s in A-Level History and Government and Politics. Awarded A’s in A-Level English Literature and Extended Project Qualification (EPQ).
GCSEs from Murray Park Community School, Derby (July 2018): Awarded 8s in GCSE English Literature, English Language, Photography and ICT. Awarded 7s in GCSE History, Maths, and Double Science.