About Michael Stratton:
My approach to CRM is founded in a customer-centric philosophy. I believe that truly understanding the customer is paramount to creating impactful campaigns. I have successfully implemented data-driven strategies that have not only enhanced customer engagement but also delivered on ROI. M
y expertise lies in utilising a data-driven and analytical approach to inform decisions and optimise marketing campaigns for maximising effectiveness.
Experience
- 10+ years experience in CRM / Loyalty / Strategy / Retention / Analytics / Leadership / B2C
- Global experience across multiple verticals and industries including gaming, web3, edtech, and loyalty memberships.
- Managed and operated multiple CRM/CDP tools, and ESP’s including: Braze, Bloomreach, MAPP, Salesforce, customer.io, Tableau, GA, MixPanel & Looker Studio.
- High attention to detail, data-driven, customer-centric, segmentation, user behaviours & engagement.
- Additionally, I offer consultancy in CRM strategy, implementation, data structures and more.
- Experienced with large data sets (100M+) and managing large teams.
Education
Marketing Strategy - Cornell University (2015-2016)
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