Marcus Binnie

Self-Employed SEO Specialist and Web Developer | Promo Designs | 09/2022 – Current
• Successfully managed SEO projects and website development for a diverse range of clients, focusing on improving organic search visibility and driving targeted traffic.
• Created custom websites tailored to client specifications, ensuring they are optimised for SEO and user experience from the ground up.
• Developed and implemented tailored SEO strategies, including keyword research, on-page optimisation, and content marketing, to meet each client's unique needs and goals.
• Regularly analysed performance metrics and adjusted strategies to ensure continuous improvement and optimal results for clients.
• Built strong, lasting relationships with clients through consistent communication, delivering results that exceeded expectations.
Selection of Client Projects:
John Graham | Easyline Laundry Chutes
• SEO Strategy: Conducted comprehensive keyword research to identify high-impact terms for the niche market of laundry chutes. Implemented on-page SEO techniques, including meta tag optimisation, content enhancement, and internal linking strategies. Easyline ranks well (first page) for the head keyword, ‘Laundry Chute’ on Google.
• Web Development: Designed and developed a responsive website focused on user experience, ensuring quick load times and mobile optimisation. Integrated an easy-to-navigate interface that highlights key products and services, driving higher engagement and conversions.
• Ongoing Project: Currently overseeing the development of John Graham’s other business, Central Vac, which includes both website development and comprehensive SEO strategies.
Matthew Douglas | Strive Personal Training
• SEO Strategy: Developed a content-driven SEO strategy, focusing on creating authoritative blog posts and articles that target relevant keywords. Enhanced off-page SEO by building high-quality backlinks, which contributed to improved search engine rankings. Stive ranks well for local SEO keywords, such as ‘PT Glasgow’, ranking first page.
• Web Development: Redesigned the Strive website to better reflect the brand's values and mission. Integrated SEO- friendly elements such as schema markup and optimised images, significantly improving site performance and visibility. • Ongoing Project: Currently involved in the development of an online personal training website for Strive, with a focus on creating messaging that is tailored to the online market.
Neil Campbell | Eco Shire Marketing
• SEO Strategy: Focused on local SEO to improve visibility within specific geographic areas. Implemented Google My Business optimisation, local citation building, and customer review management to boost local search rankings.
• Web Development: Created a visually appealing, eco-friendly themed website that aligns with the company’s green initiatives. Ensured the site was fully optimised for both speed and SEO, incorporating features like clean code, optimised media, and a user-centric design.
• Ongoing Project: Currently in progress, with future plans to include extensive SEO services as part of the overall strategy.
SEO Consultant | Consultico (Start-up Agency) | 02/2024 – 09/2024
• Played a key role in the growth of a fledgling digital marketing agency, specialising in SEO services for small to medium- sized businesses.
• Collaborated closely with clients to understand their business objectives, providing expert advice and crafting SEO strategies to improve their online presence.
• Led SEO campaigns from inception to completion, focusing on increasing organic traffic and enhancing user experience on client websites.
• Drove the agency’s growth by introducing innovative strategies and implementing proven SEO techniques, significantly enhancing Consultico’s credibility in the industry. Notably, successfully ranked the agency for competitive local SEO keywords in Glasgow.

Education
BA (HONS): BUSINESS AND MARKETING | 2020 - 2024 | UNIVERSITY OF THE WEST OF SCOTLAND
• ACHIEVED 2:1 (UPPER SECOND-CLASS HONOURS)
HIGHERS | 2006 - 2012 | GRANGE ACADEMY
• ADVANCED DRAMA - C • HIGHER ENGLISH - B
• HIGHER DRAMA - B •HIGHER PE–C