mark hornby

Experienced Insight Leader, delivering at UK Board

I create and present clear and actionable Insights at Board level, realising £multi-million benefits from the implementation of my recommendations. 

Data Science, Research, NPS, CX and Competitor Intelligence 

I lead data scientists, customer insight/customer experience (CX) analytics and a £1m UK market research programme. I deliver acquisition/retention targeting through propensity models & segmentation, behavioural analytics, CX journey improvements, and research & brand tracking programmes to understand our product and brand success. I translate data into customer-oriented business opportunities.

Commercially minded with broad industry experience

I quantify customer behaviour at an operational level and translate this into commercial impact and LTV benefits. Experienced in a variety of Blue-Chip organisations including FMCG, utilities and financial services. I collaborate with analytics consultants (Accenture, McKinsey, BCG), outsource IT providers (IBM, HP) and  3rd party research & marketing agencies.

…And I’m Looking for…

An organisation that wants to be customer focused and wants to make accurate, data driven decisions. I’m focused on understanding customer needs, keeping customers happy &  behavioural root cause. I make data simple for stakeholders, drive recommendations & optimise future commercials.