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![Mark Worrall](https://contents.bebee.com/users/id/feiUM664f6650993f4/_avatar-G4S5y-400.png)
About Mark Worrall:
- An experienced C Level executive who has successfully founded and grown three start-ups: Givergy, VPAR and Wonderhatch.
- A process-driven leader, always looking to automate and systemise in order to streamline operations, enhance productivity, and reduce costs.
- A proven track record for leading and scaling high-performing product teams having managed the development and launch of two innovative and groundbreaking products, VPAR and Givergy.
- Led the seamless migration from legacy CRM to Salesforce and from Microsoft GP accounting to Xero, including integrating the two systems and the Givergy platform.
- Oversaw the transformation of Givergy from an events-focused business into a successful subscription-based SaaS platform.
- Played a pivotal role in establishing and launching Givergy in five different countries.
- A strategic thinker, actively engaged in all critical aspects of business management, including annual budgeting and in-depth analysis of monthly management reports and KPIs.
- A strong, hands-on leader, with excellent communication and presentation skills and a high level of attention to detail.
Experience
Givergy
Co-Founder
Chief Operating Officer, June 2009 – August 2017
Chief Product Officer, August 2017 – Present
Product:
- Oversaw the entire product development lifecycle, from concept to launch, ensuring the delivery of a high-quality product that met market needs and customer requirements.
- Responsible for the product strategy and for planning and approving the product roadmap.
- Responsible for day-to-day management of the development team and product lifecycle through Jira, including feature prioritisation, and release schedules.
- Implemented agile methodologies and product management best practices to streamline development processes.
- Introduced new features and product enhancements that increased both business and client revenue, user engagement and customer satisfaction.
- Worked closely with designers and UX professionals to constantly improve user experience and accessibility.
- Regularly gathered and analysed customer feedback and collaborated with the customer support team to drive product improvements and enhancements and enhance overall customer satisfaction.
- Ensured product compliance with relevant industry regulations and data security standards including GDPR and PCI compliance.
- Implemented security measures to protect customer data and maintain trust.
- Recruited, onboarded and managed a high-performing product team, fostering a collaborative and productive work environment and a culture of innovation.
- Responsible for annual R&D claim.
Operations:
- Established and supervised operational teams across all company locations.
- Wrote internal process documents and consistently sought opportunities for automation.
- Conducted weekly meetings and quarterly appraisals with team members.
- Played a pivotal role in opening and launching offices in the United States, Canada, Australia, and Hong Kong.
Strategy:
- Involved in weekly executive committee meetings to provide strategic direction for the company.
- Actively participated in and influenced critical decisions within the business.
Finance:
- Developed a comprehensive financial budgeting model for Givergy, setting annual budgets and targets.
- Conducted in-depth analysis of monthly management accounts and evaluated future revenue projections.
- Managed relationship and integration with Stripe to process over $1bn in client donations.
Systems and Integrations:
- Responsible for all systems across the business.
- Orchestrated the successful migration of our accounting system from Microsoft GP to Xero.
- Supervised the migration from a legacy CRM to Salesforce, overseeing integrations with the Xero finance system and Givergy platform.
- Managed the continuous evolution of Salesforce, transforming it from a platform supporting event-based operations to a subscription-based SaaS solution.
VPAR
Co-Founder, July 2007 – August 2010
VPAR provides pioneering technology for the golf market. Its primary product is an award-winning live scoring, performance tracking and social app for golfers, connecting players both on and off the golf course.
- Wrote the technical specification and brief for the initial product build.
- Managed the development and successful launch of the innovative corporate product.
- Established and led a successful operations team that delivered live scoring at 100s of corporate golf events.
- Strategically hired and assembled a team to oversee day-to-day operations, enabling me to set up Givergy.
Wonderhatch
Co-Founder, August 2004 – July 2007
Wonderhatch is a Content Agency producing the very best photography and film for its clients across Rights Holders and Consumer Brands, Professional Services, Travel & Hospitality, Property & Construction and the Automotive Industry.
- Ran the operations team delivering campaigns for clients.
- Managed internal budgets for client campaigns.
- Involved in transforming the business from a photo marketing agency into a photography and video content agency.
Education
University of the West of England, Bristol
2:1 BA Hons Degree, Valuation and Estate Management
1991 - 1994
Uppingham School
3 A levels and 9 GCSEs
1986 – 1991
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