Martha Bowyer

Freelance digital designer with 10+ years experience of running an e-commerce business and creating digital artwork for products. Clients include John Lewis, The RSPB, UNICEF and Macy’s.

Key activities: Working to client briefs and liaising with my agent via email to create detailed digital artwork for license on products such as greeting cards, stationery, gifts and homewares. Preparing digital files for clients while working to tight deadlines. Keeping a database of licensors. Moodboarding, trend research and understanding trends within the industry.

Heavy utilisation of Adobe Photoshop to edit photographs, paint intricately detailed artwork, create product mockups, and design graphics for my website. Uploading new products to my website via the Squarespace platform; design of the website itself; managing website content and inventory.

Marketing the business via social media, Google Ads, email campaigns and website. Customer acquisition and market research.

E-commerce. Creation of new products for sale such as greeting cards, art prints, calendars and canvases. Fulfilling customer orders and attending to customer service enquiries via email/phone. Booking commissions and communicating with customers to create successful outcomes for custom/original artworks, taking payments over the phone. Managing inventory. Ordering all materials, packaging and supplies.

Administrative tasks, managing finances via accounting software, sending invoices. Ensuring customer details are kept confidential. Scheduling and time management. 

Birmingham City University

2010-2013

First Class BA Hons

Printed Textiles & Surface Pattern Design