Martha Burrows

I am a results-driven and highly dedicated Director with a passion for achieving excellence. With a proven ability to thrive in fast-paced, competitive environments, I leverage my extensive sales expertise to consistently exceed targets and drive business success. Known for building strong, lasting relationships with both clients and colleagues, I foster collaboration, loyalty, and trust across teams. With a proactive, solution-oriented approach, I am always eager to embrace new challenges, continuously delivering exceptional results and contributing to long-term growth.

• Strategic Partnership Development: Cultivates strong, credible relationships with shipboard staff, onboard business partners, and corporate teams to foster collaboration and ensure operational success across diverse environments.
• Revenue Optimization & Analysis: Expert in analysing current revenue streams, promotional activities, and special events to develop targeted action plans aimed at maximizing revenue and driving continuous business growth.
• Operational Excellence: Conducts thorough assessments of operational and administrative processes, ensuring compliance and efficient execution. Skilled at resolving issues related to stock shortages, deliveries, discrepancies, and vendor returns.
• Effective Communication & Leadership: Provides clear and consistent communication of policies and procedures to shipboard teams, ensuring uniform execution across multiple venues. Delivers constructive feedback to drive team performance and operational improvement.
• Performance Management: Oversees daily operations while closely monitoring team performance, providing ongoing coaching to maximize efficiency and meet or exceed business objectives.
• Implementation of Best Practices: Ensures the application of industry-leading Best Practices to achieve optimal operational efficiency and consistency across all locations.
• Financial Acumen: Analyses financial data and performance trends, identifying opportunities for revenue enhancement, cost reduction, and informed decision-making to support long-term business success.
• Effective Presentation & Communication: Delivers compelling presentations and facilitates meetings with diverse stakeholders, effectively communicating business strategies, performance metrics, and actionable insights.
• Store Opening & Launch Expertise: Oversees the planning and execution of new store openings, leveraging persuasive sales techniques and operational strategies to ensure successful launches that align with company goals.
• Cross-Functional Collaboration: Partners with key departments such as logistics, marketing, human resources, and store management to identify sales opportunities, coordinate merchandise transfers, implement marketing initiatives, and address recruitment and performance challenges.

Birkenhead Sixth Form College                                                            Wirral

2007 — 2009

A Levels- 3 A Levels including English Language

Wirral GrammarSchool for Girls                                                           Wirral

2002 — 2007

GCSE- 11 GCSES Gained including English, Math, Science, IT