Matthew Reid

I’m a dynamic and results-driven E-commerce and Retail Specialist with over 8 years of experience spanning marketplace operations, business advisory, and digital sales strategy. My career has been shaped by a unique combination of creative flair, commercial acumen, and a deep understanding of online platforms—especially Amazon (FBA, FBM, Vendor, SellerFlex), eBay, Shopify, Wayfair, and other Mirakl-based channels.

Currently leading the e-commerce function at MMT Furniture Designs, I’ve transformed underperforming listings into high-growth opportunities through strategic SEO, performance analytics in Excel, and conversion-focused photography using advanced Photoshop techniques. From stock management and courier coordination to campaign optimisation, I’m hands-on, analytical, and detail-oriented.

I’m equally comfortable working independently or mentoring others, having successfully led small teams and collaborated across functions. Earlier in my career, I advised businesses at Currys/Carphone Warehouse, built B2B partnerships, and grew a self-employed resale business through online communities and social media trends—skills that have sharpened my adaptability and market intuition.

🔧 Key Strengths:

Marketplace operations (Amazon, eBay, Wayfair, ManoMano, OnBuy, Walmart, Mirakl (B&Q,Debenhams))

SEO, product photography & Adobe Creative Suite

Performance analytics

Logistics, stock control & supplier coordination

Strong Excel and Adobe Suite skills

KPI reporting and leadership in teams

I bring creativity and structure to every project, thriving in fast-paced, evolving environments. Whether in a small team or leading growth in a larger retail operation, I’m passionate about unlocking potential, improving efficiency, and creating engaging customer experiences.

Professional Experience

E-commerce Manager

MMT Furniture Designs – Manchester
January 2020 – Present

• Managed operations across major platforms 
• Created and optimized SEO-friendly product listings using Helum10 along with advanced Photoshop skills.
• Conducted data analysis in Excel to identify and improve underperforming listings.
• Maintained precise inventory management 
• Coordinated courier accounts and container logistics.
• Led and mentored the only other employee, ensuring productivity and goal alignment.
• Analysed PPC campaigns to boost visibility and sales.
• Monitored and delivered key performance metrics (KPIs) weekly and monthly.
• Management of invoices and purchases using Kashflow and Dext

Business Advisor (B2B)

Dixons & Carphone Warehouse – Manchester
August 2018 – July 2019

• Operated the store’s business centre, catering to the technology needs of small to large companies.
• Managed outgoing and incoming communications for business accounts and held meetings with account customers.
• Provided tailored business solutions, including leases, financing options, and smart plans.
• Trained and motivated team members to engage effectively with business customers.
• Achieved daily, weekly, and monthly KPIs through strategic account management.
• Solved complex business challenges and closed high-value deals.

E-commerce Entrepreneur

Self-Employed – Manchester
2016 – Present

• Leveraged online communities and social media platforms to buy, sell, and trade limited-edition collectables clothing and footwear.
• Created professional, visually appealing product listings, and organized product photo shoots.
• Maintained comprehensive CSV databases for purchases, sales, and website accounts.
• Generated purchase orders and invoices to ensure accurate transaction tracking.
• Utilized computer programs to streamline workflows and maximize profitability.
• Monitored market trends to capitalize on emerging opportunities.

Previous Roles

Team Leader/Duty Manager & Forum Representative

Esso Garage – Bourne
April 2017 – January 2018

• Delegated tasks to staff while managing time constraints and priorities.
• Held store keys and managed secure opening/closing procedures.
• Balanced tills and safes, generating daily financial reports.
• Delivered KPIs and resolved operational and customer-related issues.

Acted as Forum Representative, addressing staff concerns at a regional level

Ba Hons Photography 2:1