Michelle Piovesan

Graphic Designer: Print, Social Media, Digital Marketing

Sectors:

Design & Marketing, Retail, Hospitality, Health & Wellness, Beauty

KEY SKILLS AND EXPERTISE

• Graphic design, creating visual assets from videos to logos, website graphics to brochures and visual merchandising
• Development of effective marketing and advertising strategies.  Digital marketing; Facebook, Instagram and other platforms
• Design mindset; uses the creative process collaboratively to deliver business goals and    drive commercial results
• Customer service ethos; treats clients as individuals, enabling them to be an equal in the creative process
• Excellent communication skills, guiding and supporting clients to translate their vision
• Active listener, able to understand and translate client needs and feedback to produce effective designs and campaigns
• Able to multitask and balance priorities to meet deadlines in pressurised environments, with a strong and reliable work ethic
• Creative and practical problem solver, able to resolve disputes and find innovative solutions
• Effective staff management, from recruitment to performance.  Builds positive working relationships with managers and team
• Languages – English, Portuguese (native), understanding of Spanish.  Committed to learning and continuous improvement
• Photoshop, Indesign , Illustrator , Lightroom, IMovie, Crello, Type Loop, Werble, Lumyer, SlideShow, PipCamera, Hype Type, Canva, Pixaloop, Meitu, Ripl.

KEY ACHIEVEMENTS

Designed artworks for a global charity’s social media; led to branches specifically requesting my creative input.  My designs were used across the UK, USA, Brazil and South Africa.  Translated my work into Spanish for use in the Spanish and South American markets, with coverage across Instagram, Facebook and Twitter.

• Increased annual event attendance from 300 people in previous years to 500 people, and increased weekend retreat attendance from 30 to 150 people, through creative design and new technologies including Lumyer and another apps to create more visually appealing promotional content.  I am committed to personal development and research of/training in new creative tools.
• Rectified a printing company error quickly to meet event deadlines when a client received 5,000 flyers showing an incorrect date, creating stickers aligned to the client’s brand to correct the issue.  Where projects have been damaged in the post, I have liaised with printers to negotiate re-printed materials with fast turnaround at no expense to the client.
• Relocated to the UK from Brazil.  Learnt a new language and culture, set up and grew my own business and undertook training in new skills to expand my knowledge and continue my personal development.

WORK HISTORY

Graphic Design & Digital Marketing           Freelance 2017 to present

• Create visual elements; logos, flyers, brochures, business cards, videos, Illustrations, photography, digital marketing – Facebook, websites, Instagram
• Create designs using digital tools and layout software/apps including Indesign, Illustrator, Photoshop and many others
• Clients include: Physioheal - Birmingham | Star Pilates - Egginton | Renaissance Hair & Beauty - Hilton | ND Beauty - Hilton | Bar Chic - Hatton | JH Jade Hakes Hair - Hilton | Momentic - Egginton | Complete Canine - Egginton

Graphic Design & Digital Marketing        Tara Kadampa Meditation Centre 2014 to 2021

• Determined project scope in liaison with creative director.  Presented design concepts to directors and colleagues
• Used digital tools and software to create compelling designs that modernised the charity’s market presence
• Created visual elements; logos, images, illustrations, brochures, flyers, posters, banners, digital marketing assets, signs
• Photographed and enhanced images, using the venue’s setting and facilities to promote it as a destination of choice
• Created videos to improve social media reach, attracting new audiences
• Incorporated feedback and changes recommended by the director, and prepared digital files for production

Barista     World Peace Café (Tara Kadampa) 2016 to 2018

• Frequent multitasking in a busy café.  Inventory management, food and drink preparation, processing payments
• Maintained high customer service standards, resolving issues and informing guests of daily specials and ingredients

Graphic Design                                                               Freelance (Brazil) 2012 to 2016

• Created visual elements including illustrations, flyers, logos, brochures, magazine content, signs
• Clients included: Casa São Bento (outdoor retailer) | Rojumi (clothes retailer) | Magazine Virando a Noite

Assistant Manager (Retail)               Casa Sao Bento, Brazil 2008 to 2014

• Worked with corporate management to develop local marketing and advertising strategies
• Improved branding with clearer designs reflecting business ethos, providing a cohesive brand identity
• Promoted brand through visual marketing, e.g. advertising materials for school summer camp, effective window displays
• Managed sales floor activity, maintaining customer service excellence and resolving problems
• Established sales goals, managed budgets and stock, devised sales forecasts.  Consistently maximised sales and profits
• Developed product and market knowledge to ensure right products purchased for the customer base
• Personnel management: recruited, interviewed, trained, mentored/coached, and managed staff performance

Graphic Design                                   Information Brazil – Australia 2002 to 2003

• Created visual elements, such as images, illustrations, flyers and T-shirts

TRAINING & QUALIFICATIONS

Graphic Design Diploma      School of Art and Design, Sao Paulo, Brazil   1999 to 2001

How to Sell More and Better                                                                   Sebrae    2020

Barista Skills Levels 1 & 2                                 UNION Hand Roasted Coffee

High School Diploma                                            Colegium Sapiens, Sao Carlos 1998   

GCSE equivalent: Maths, English, Biology, Physics, Chemistry, Geography, History,   Philosophy, Portuguese, Drama

I regularly undertake self-study in design tools e.g. Adobe tutorials, and follow the work of other graphic designers for inspiration.

PERSONAL ACHIEVEMENTS

Set up and ran own business for 3 years, Space Massage Therapy.  Consulted with clients to determine needs, performed a wide range of massage and therapy techniques, and recommended additional techniques such as stretches to enhance and maintain wellbeing

Achieved Diploma in Swedish Body Massage, Diploma in Sports Massage and Diploma in Hot Stone Massage