Nathan Elliot-Ling

A collaborative global product management leader & IC with a flexible can-do attitude. Proven in shipping digital products (Software as a Service products, platforms, web & apps) for Consumer & SMB internationally at scale (B2B & B2C).  P&L experience to £75M, self-driven and confident with ambiguity with excellent C-Level influence & stakeholder management.  Persuasive, data-driven approach and delivery focused, at Tenerity launching a SaaS Cybersecurity platform globally in 12 markets. Ability to lead and collaborate across cross-functional teams, communicates a strategic vision with pragmatism, leads by example instilling a fast-paced culture for success. 

Vice President Product Management, Tenerity, London 02/2018 - 02/2024  

Tenerity: a US Loyalty & Customer Engagement solution provider operating in 18 markets with 1,000+ staff, providing white-label Cashback, Protection & Lifestyle experiences for customers of brands in financial services (Banks, Insurers) & Telco. 

2020 - 2024 - VP Product Management 

2018 - 2020 - Senior Product Director 

2018 - 2018 - Product Director (Contract) 

Product Roadmap Development: Manage a team of 16 (matrix), to lead the design, development and launch of a Consumer SaaS Cybersecurity Privacy & Identity Protection platform, launching in 12 markets driving B2B/C revenue. Key strategy was scalability i.e. automation & standardized architecture to streamline product operations. 

Product Leadership & Strategy: align with company strategy (OKRs), articulate the product vision & roadmap to executive leadership and influence stakeholders. Align with commercial & finance and provide customer-facing sales enablement e.g. workshops, slideware, business models / pricing, customer advocacy. 

Product Roadmap & Innovation: Strong user of research i.e. market research, competitive analysis & customer research to identify market insights, track industry trends & customer needs to drive innovation e.g. : 

R&D e.g. 0 – 1 Strategy & MVP 1-3 solution design for monetizing data as a product; combining user behavior, platform analytics with data science models (ML / predictive AI). Delivering a) user - gamified education & self-serve digital experience b) brand clients - aggregated / benchmarked user safety score, using star schemas to slice and dice behavior & risk by dimensions e.g. geo, vertical, cohort, segment etc. 

Product Portfolio / Lifecycle Management: Ownership of circa £40M including;  

Governance, risk and compliance (GRC) e.g. Consumer Duty etc for legacy Insurance & Consumer Credit products (FCA regulatory compliance) for clients inc. Amex, Barclays etc.   

Responsible for NatWest Group membership apps inc. travel, tickets & events e-commerce, 3rd party integrations (Android / iOS mobile apps & web) (sold 2023). 

Leadership Skills & Team Management: Leading cross-functional teams & championed agile software development methodologies (scrum) & tools within a multi-location team.  From hiring, goal setting and appraisals, to coaching and professional development opportunities & mentorship on ways of working e.g. stakeholders, prioritization etc. 

Achievements / Key Performance Indicators: 

Revenue Growth & Operational Efficiency: Delivered a standardized & configurable Identity Theft product, growing revenue to £25M ARR / 350k users; meeting strict GRC impacts around privacy, security and data governance compliance to win strategic sales e.g. AXA, Allianz, MetLife demonstrating commercial acumen.       

Client API Integration & Sales Cycle Efficiency: Developed various product adoption methods (APIs, SFTP etc), reducing effort by 84% & sales cycle by 75%, resulting in 8 insurance clients in 5 months, proving agility, complex problem solving and a focus on customer acquisition.    

Customer Journey Optimization: Configured multiple options to enhance the customer journey, improving user engagement from 12% to 58%, demonstrating a focus on solving problems, operational excellence & customer success.        

Growth & Business Performance: Execute £1m p.a. OPEX savings in supply chain; user acquisition; built a digital-only customer experience to become 80% of pipeline; reduced product release effort by 62%; reflecting strong analytical skills and financial management and the ability to align stakeholders and coordinate resources.        

Senior Product Manager (Contract), Newsquest London 06/2017 - 12/2017        

Role: 6-month contract consulting for the Director Digital Verticals.  

Digital Product Strategy: across Automotive, Property & Recruitment: strategy to launch mobile presence product. 

Value Proposition Development: Managed and launched consumer and dealer car finance product for Automotive vertical collaborating with the development and internal training teams.  

Partner RFIs & Selection: partner evaluation & negotiation, develop business cases, pricing & contract negotiation. 

Director of Product Management - Digital Products, YELL, Reading 07/2013 - 03/2017         

Yells digital transformation objective included a digital product development and growth strategy to grow B2B digital subscription revenue to offset the decline and exit of the paper directory (achieved Q1 2017).  

2016 - 2017: Director of Product Management (8 PMs / direct reports)  

2015 - 2016: Head of Product (website & video)  

2013 - 2015: Head of Product (website platform) 

Product Portfolio Strategy & P&L Management: Led product strategy and P&L for PPC, Display, Social Media, eCommerce, Dashboards, Apps.  Stakeholder engagement & internal communications ensuring alignment with operational & financial targets.  

Innovation & Continuous Improvement: Used variety of research data inc. market analysis / industry research / customer research (qualitative & quantitative) e.g. A/B testing, benchmarking, surveys, focus groups, mystery shoppers etc providing data-driven insight guiding product development, customer experience & operational efficiency. 

Go-to-Market Execution: Go-to-market / Product marketing inc. product information / product capabilities e.g. sales tools, playbooks, guides pricing & cross-selling offers, packaging improved customer service & user experience design; enhancing sales & operational readiness.        

Strategic Partnership Management: Develop relationships with key Ad Tech / enterprise software partners such as Google, Facebook, Kenshoo, fostering collaboration to support product operations & growth.        

Leadership Skills & Line Management: Leading a high-performing product management team (OKRs), fostering a culture of excellence, collaboration and operational agility within cross-functional and matrixed environments.    

Achievements / Key Performance Indicators:        

Revenue Growth & Operational Success: Drove revenue growth from £35M to £72M, reflecting a strong operational strategy, decision making and execution in product operations.        

Product Innovation & Market Impact: Launched innovative products, including a unique selling proposition for Facebook advertising with £12M+ business case.  Launched eCommerce product resulting in £4M+ in 12 months. Rebuilt video product with 150% sales increase.         

Platform Transformation & Cost Efficiency: Introduced new SaaS web platform realizing product, commercial and customer support improvements e.g. a 30% cost saving; successful migration of 60k+ customers, churn reduction -1.5% & improve customer engagement to increase user satisfaction (NPS) by 70 points.        

Head of Digital, RSTO, Edinburgh 08/2009 - 07/2013 

RSTO provided outsourced digital marketing products for SME segment (B2B2B), acquiring clients such as BT Business, TalkTalk, Web.com, Microsoft, Archant Newspapers. 

SaaS CMS Platform Management (0 – 1): Product Design, use cases,  define roadmap, user experience & usability (ui/ux), user stories, sprint planning, backlog & UAT, using agile / rapid prototyping in product development process.        

Lead Agency Team & Website Development: from customer requirements to launch, managed BT Marketing Solutions first responsive website; recruit & manage agile development team, generating £150k+ p.m. in new business.  

Business Strategy & Product Commercialization: Business strategy and product vision, launching BT’s SME online advertising products supporting upsells form BT Tradespace Business Directory with a focus on new product development, go-to-market strategy and prioritization of verticals. 

Management Skills & Team Growth: Grew team to 15 direct reports, mentoring, managing: 1-2-1s, appraisals.        

   Achievements / Key Performance Indicators:  

Business Value & Team Leadership: Contributed to business building as part of the leadership team, growing the headcount from 67 to 225, providing leadership, coaching, scaling and adaptability.     

Operational Excellence: Responsible for Sales Training & Induction - significantly improved onboarding ‘sales velocity’ through establishment of Sales Academy & Moodle learning management system, consulting with recruitment. 

Go-to-Market Execution: At both a channel level (e.g. TalkTalk Business) and product level (Online Advertising). 

BA 2.1 Business Studies