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Nicholas Aqqad

Nicholas Aqqad

Digital Marketing Consultancy

Marketing / Advertising / Public Relations

London, Greater London

Social

Services offered

Commercial marketing consultant with 15+ years of experience fixing growth, efficiency, and execution problems across B2C and B2B businesses in MENA and Europe. I’m typically brought in when CAC is too high, growth has stalled, or marketing activity isn’t translating into revenue.

I specialise in turning fragmented marketing into a clear, accountable revenue engine — aligning strategy, channels, data, product, and sales. I’ve led multi-million USD budgets, cut spend by up to 50% without hurting revenue, and rebuilt acquisition and retention models end-to-end.

I operate at C-suite level but stay hands-on in execution. I focus on outcomes, not theatre, and leave teams with systems that work after I’m gone.

Commercial marketing consultant
Growth strategist
B2c marketing
Digital marketing
Revenue optimization
B2b marketing
Approximate rate: £ 225 per hour

Experience

Senior commercial and marketing leader with 15+ years of experience building and fixing revenue engines across B2C and B2B businesses in Europe and MENA. I’ve operated at CRO, regional director, and global head level, owning end-to-end growth across marketing, sales, pricing, partnerships, and lifecycle.

My career spans marketplaces, digital platforms, global agencies, and enterprise brands, including leadership roles at Wasalt, SellAnyCar, Dentsu, Shell, and PlayStation.

I’ve led multi-million USD budgets, scaled and restructured cross-border teams, and delivered data-led transformations that cut marketing spend by 40–50% while maintaining revenue and volume. My work consistently focuses on aligning marketing, sales, product, and technology into a single commercial operating model with clear accountability and measurable outcomes.

I’m strongest where strategy meets execution: diagnosing problems quickly, prioritising the few levers that matter, and building systems that compound after leadership steps back.

Education

Executive MBA from London Business School, with a strong focus on strategy, finance, and leadership at scale.
Bachelor’s degree in Marketing from University of Jordan.

Bilingual in English and Arabic, with extensive experience operating across international markets, cultures, and regulatory environments.

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