
Qian Yirui
Marketing / Advertising / Public Relations
About Qian Yirui:
Student at King's College London
Working in Creative Industry
Experience
April 2024-present Awards Processor, Cannes Lions International Festival of Creativity, London
- Entry Management: Oversaw the meticulous processing and categorization of over 100 creative entries from global participants on a daily basis, ensuring each submission met the festival's stringent criteria and standards for creative excellence.
- Problem Resolution: Acted as the primary liaison for the entrants globally, providing timely and effective solutions to a wide range of entry-related queries; shared knowledge about the latest trends and standards within the creative industries, with Cannes Lions Awards recognized internationally as the pinnacle of creative achievement within the advertising and creative industries.
- Cross-functional Collaboration: Engaged with various departments, leveraging strong organizational and communication skills to facilitate the seamless operation of the awards process.
June 2021-March 2022 MKT Intern, Danone Nutricia, Shanghai
- MKT campaigns: Collaboratively work with other departments like marketing, sales, and product development to create coordinated campaigns, including Medical Worker’s Day, Mid-autumn Campaign, Double 11 Shopping Festival, China International Import Expo.
- Data Analysis: Collected and organized data, including exposure, engagement, conversion rate, GMV and user behaviour to monitor the performance of our feeds. For example, I used “Oceanengine” to measure performance on TikTok.
- Website Curation: Verified the accuracy of the creative output and generated ideas for stories, features and shopping pages, working in cooperation with the agency "Zhixiang”
- Cross-Functional Collaboration: Translated legal documents, ingredients table and product brochures to help the communication between different departments.
July 2019-Aug 2019 MKT Intern, Magazine ‘Reader’, Shanghai
- Content creation: Wrote social copies and social calendar, generating ideas for stories, features, shopping pages, posters and visualization products.
- Cooperation and Organization: Launched feminism reading club activities in cooperation with book clubs like ‘Cihuai’ and ’Dafang’, serving more than 2000 audiences in total.
- SEO: Executed A/B tests to measure and optimize the effectiveness of content elements, and stayed updated with the latest trends, tools, and best practices in copywriting and content creation
Education
2022-2023 MA Modern Language, Literature & Culture, King’s College London
Graduate with Merit
Modules Included: Racialisations across the Iberian Worlds; Topics in Asian Cinema.
- Cultivated research and analytic ability through academic research.
- Gained in-depth cultural background knowledge.
2018-2022 BA Business English, Shanghai University of International Business
Economy
87.85/3.67
Modules Included: Marketing; International Trade; International Business Negotiation.
- Commercial awareness developed through the study of economy and business.
- Improved oral communication skills and confidence through 30+ presentations.
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