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Richard Trueman

Richard Trueman

Operations // People // Development // Coffee

Tourism / Travel / Hospitality

Birmingham, Birmingham

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About Richard Trueman:

With over two decades of experience in the culinary and coffee industry, I have forged a path marked by innovation, strategic leadership, and unwavering commitment to excellence. As a Creative Director, Operations Manager, and Shareholder at a successful Casula restaurant in the Midlands, I have been instrumental in establishing multiple high-value locations in Stratford Upon Avon and Birmingham City, surpassing annual gross sales targets and spearheading initiatives to enhance operational efficiency and profitability.

My journey in the industry has been characterised by a relentless pursuit of excellence and a passion for driving business growth. From honing my skills in coffee roasting to developing pioneering menus that have garnered national recognition, I have consistently pushed the boundaries of culinary creativity and excellence.

A strategic thinker with a keen eye for innovation, I have leveraged technology and intelligent sourcing practices to optimise supply chains, lower costs, and drive revenue growth. Through meticulous recruitment strategies and a focus on talent development, I have nurtured a highly skilled workforce, ensuring organisational success and stability even during challenging times.

Driven by a passion for coffee, cuisine, and community, I am committed to pushing the boundaries of culinary excellence, fostering innovation, and creating memorable experiences for our patrons. With a track record of success and a dedication to continuous learning and development, I would like to pass on this knowledge now to further people outside of my comfort zone with potentially larger scope and scale.

Experience

Yorks Café and Coffee Roasters (2012 – Present)

  • Creative Leadership & Operations: Spearheaded the development of streamlined systems for food and menu operations, driving quality and efficiency across multiple locations. Authored recipe books and training manuals to standardize processes and maintain excellence.
  • Team Development: Mentored and trained staff, fostering leadership capabilities and building a skilled, dependable workforce.
  • Specialty Coffee Expertise: Advanced coffee roasting operations to specialty standards, integrating innovative technologies and sourcing strategies.
  • Recruitment Innovation: Implemented a targeted hiring process, reducing costs and improving staff retention through strategic alignment of employee goals with company needs.
  • Culinary & Business Innovation: Developed nationally recognized brunch menus and contributed to the foundational growth of Yorks, establishing it as a prominent business in Birmingham.

Education

I worked up to A level and then pushed myself into the culinary and hospitality world, forging a path in coffee, training, cheffing, casual dining.

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