Sam Walker

I work with some of the world's top innovative consumer brands to deliver creative, results-driven copy that connect them to customers who embrace life’s adventures and experiences.

Through work with motorsport, technology, drinks, hospitality and lifestyle brands I have amassed considerable skills and knowledge to become expert in communicating brand messages and tone of voice to the kind of audiences that I, as a consumer, understand intimately. From small teams to large organisations, I am always seeking new challenges and connections with cutting-edge brands who do things differently.

I am highly creative, a strong team player and very passionate about my work. I like to see tangible results and as an achiever and a doer, I'm not afraid to go above and beyond to get the job done.

Skilled across a broad range of copy needs including SEO, social media, one-page advertisements and long form copy, there's a good reason that so many leading brands have entrusted their copywriting to me.

Key skills:

- Strong communicator, team player and problem solver
- Very high standard of written and spoken English
- Time management under pressure & strict deadlines

I have a Master’s degree in English Language Studies and a BA English Language & Literature from the University of Sheffield. I am a keen artist, avid writer, animal welfare advocate & Spanish learner.

Sam Walker Communications (September 2020 - present)

Communications specialist, press officer, social media manager

With the onset of the Covid pandemic I embraced involuntary redundancy and began freelancing, delivering the same excellent standard of communications I have become expert in. Across a range of services utilising my varied comms skills I have had the chance to work with diverse clients across industries from motorsport to technology and education. Current copywriting work for brands such as Yamaha Motor, MIPS and CAKE have kept me on the pulse of motorcycle trends, along with motorsport work in BSB, WorldSBK and off-road via Yamaha’s YXZ1000R SuperFinale.

ROKiT BMW Motorrad WorldSBK Team (Shaun Muir Racing) (July 2023 – November 2023)

Social Media Editor

Short-term freelance role to provide social media support for the team I had previously been Press Officer for.

• daily post creation and curation
• race weekend social media coverage
• graphics creation
• website updates and content

Dorna WorldSBK Organisation (April 2022 – February 2023)

Social Media Editor

I was part of Dorna's social media and comms team for the World Superbike series, where my previous Press Officer experience served me very well.

• Live session clipping for Twitter on race weekends
• Daily post creation and curation for Facebook, Instagram, Twitter and YouTube
• Creation of graphics for breaking news, race events, quotes with Adobe Photoshop andPremiere Pro
• Written content for series press releases

Rich Energy OMG Racing (March 2021 – August 2021)

Head of Communications

Temporary cover for GOI agency, covering all of Rich Energy OMG Racing social accounts and Rich Energy ambassador profiles.

• daily social media post creation and curation
• rider interviews and garage tours
• race weekend social media coverage
• graphics creation
• website updates and content

Sol & Matheson Communications (May 2019 – September 2020)

Racing Content Manager & Copywriter 

Sol &Matheson Communications are a Netherlands public relations agency, providing reputation management, campaign design, media production and creative communications to a range of brands. My role focused on marketing/social media support for main client Yamaha Motor Europe and Yamaha Racing, Öhlins, CAKE Bikes, TomTom, Beyond Meat and a variety of other technology, auto/moto and lifestyle brands. Core duties included:

Curating Yamaha Racing content on yamaharacing.com, including news articles, mailings and photo galleries for Yamaha presence in MotoGP, SBK, EWC, bLU cRU, YXZ1000R series

Writing excellent copy and content inventory for client brands including print and digital media such as press releases, magazines, blogs, web copy and advertisements

Developing engaging weekend social media content for Yamaha international racing series, including in- depth monthly analysis of all channels to improve deliverables and grow audiences

Press Officer duties including media liaison & coordination for racing and Yamaha Europe press events

Using excellent planning and management skills to budget and deliver client projects

Biggest achievements:

Writing all copy for the 2021 Yamaha Motor Europe internal magazine, Yamaha & YOU. A mammoth project involving much research and interviews, but I am immensely proud of how well it was received by the client

Planning and delivering a comms plan for the Yamaha YXZ1000R Cup in 2019 that saw me covering over20 drivers and teams from different countries. I designed filming plans, social media content, press releases and conducted video interviews to give the event (in its first high-profile iteration) substantial returns on the event on social media and traditional media outlets. I was proud to deliver strong viewing figures on a weekend that conflicted with bigger and more renowned race series elsewhere.

Shaun Muir Racing Ltd (October 2015 – November 2018)

Press Officer & Coordinator

Shaun Muir Racing Ltd (SMR) is a professional British motorcycle racing team. They won the British Superbike Championship in 2011 and 2015, and in 2016 began competing in the World Superbike Championship. My role was very diverse and covered operations across the whole organisation, chiefly involving public relations and international logistics management. Core duties included:

Coordinating internal and external team communications, media schedules, rider communications, press liaison and producing press releases

Hosting exciting fan engagement activities such as signings, rider meet and greets and garage tours

Activating partner and sponsor relationships to deliver budget increases and increased brand awareness

Budgeting and costings of all team travel movements to improve efficiency and reduce costs. I delivered cost cutting year upon year after negotiating travel and accommodation discounts. Production and distribution of team itineraries. Processing of staff visas, personal data and expenses, logistics, ferry bookings and documentation for truck drivers

World Superbike events and Isle of Man TT races:

Co-managing WorldSBK and TT hospitality front of house, VIP accreditation, brochure production, unit set up and staff management to deliver a highly efficient and enjoyable event

Hosting fun and informative WorldSBK rider presentations, conducting live interviews with riders and team personnel for VIPs

Managing VIP travel budgets and bookings, accommodation and itineraries

Build crew member and set up of WorldSBK and TT hospitality units

Serving as point of information for guest enquiries and producing guest itineraries for guests

Biggest achievements:

Designing all communications, social media channels and websites for the team from scratch single- handed, with no predecessor to learn from. The role was entirely self-taught and I truly made it my own.

Budgeting, planning and executing a week trip to the USA for 30 UK sponsor VIPS, including flights, hotels and entertainment. The event was very well received and I was commended for my efficiency and communication

Launch PR (November 2018)

Internship, campaign assistant

I worked with the Launch PR team during their launch of the Hyundai NEXO campaign, involving media outreach and significant hands-on time with the NEXO during London journalist tours and data gathering exercises

University of Sheffield 

BA Hons English Language and Literature, 2:1

Masters English Language Studies, Merit