Samantha Edwards

Experienced governance and business executive with a strong track record in strategic oversight, stakeholder engagement and project delivery across public, nonprofit and commercial sectors. Currently applying expertise through independent consultancy and a property renovation project, combining financial management, marketing strategy and value creation. Recognised for blending commercial acumen with delivering outcomes that matter to people and communitiesand for driving sustainable growth through structured planning, relationship building and innovative problem‑solving.

Strategic & Financial Leadership

High budget project oversight (£1M+ revenue, £5M+ assets)
Budget control, forecasting & reporting

Procurement & contract management

Financial management & profitability

Marketing & Stakeholder Engagement
Relationship marketing and brand development

Client relationship management & retention
Account growth & upselling strategies
Advocacy, influencing & stakeholder collaboration

Project & Event Management

Event planning, execution & experiential delivery
(expo, exhibition, fairs, socials)

Facilities & centre management

Property renovation and transformation

Team Leadership & Development
Supervisory leadership & team mentoring
Volunteer coaching & team cohesion
Tutoring & teaching

• Controlled and managed revenue budgets exceeding £1M and capital assets valued at over £5M. 
• Delivered hundreds of high‑impact social events across London, significantly increasing member engagement, satisfaction and retention. 
• Boosted community hall room hire bookings by 75% post‑closure, driving a 50% annual revenue uplift. 
• Directed property renovation projects (£150K budget), raising the market value of both commercial and residential assets. 
• Increased membership enquiries by 30% year‑on‑year through targeted marketing and brand development initiatives. 
• Built and mentored volunteer and befriender teams, enhancing service quality and strengthening community support. 
• Delivered engaging Business Administration, ICT, and Employability courses across multiple centres, achieving consistently high student success rates (98% pass rate) and strong learner satisfaction. Recognised by OFSTED as ‘Good’, with a proven record of designing and delivering interactive lessons that supported skills development and career progression.

Highly qualified with a Master’s in Marketing Management and a BA (Hons) in Business Studies, complemented by advanced diplomas and certificates in communications, leadership, and project management. Experienced in health and safety, safeguarding, and lifelong learning, with specialist training in counselling and job analysis. This diverse educational background underpins strong governance, strategic leadership, and people‑focused skills across public, nonprofit, and commercial sectors.