Samuel Keeble

I am currently immersed in my MSC in International Sports Management (Whilst in full time 
employment), I've had the opportunity to dive into fascinating assignments that directly 
relate to the dynamic challenges faced by modern football clubs. In one assignment, I 
explored ways to deepen fan engagement, drawing on my love for the game and a desire to 
create memorable experiences for supporters. Using Brighton & Hove Albion Football Club 
(BHAFC) as a case study, I uncovered innovative strategies that resonate with fans on a 
deeper level, creating a sense of belonging and loyalty.
Another assignment saw me exploring into the globalization of football clubs, once again 
using BHAFC as a case study. It was a journey of discovery, where I explored the balance 
between expanding a club's global reach while staying true to its roots. Through research 
and analysis, I developed strategic recommendations that honoured BHAFC's identity while 
opening new doors on the international stage.
Beyond the classroom, my passion for sports has led me to actively participate in 
community initiatives and sporting events. These experiences have not only honed my skills 
in event coordination and marketing but have also reinforced my belief in the power of 
sports to unite people from all walks of life.
In every step of this journey, my goal remains the same—to infuse a human touch into 
every interaction, event, and initiative, making a positive impact that resonates far beyond 
the pitch."

I am currently immersed in my MSC in International Sports Management (Whilst in full time 
employment), I've had the opportunity to dive into fascinating assignments that directly 
relate to the dynamic challenges faced by modern football clubs. In one assignment, I 
explored ways to deepen fan engagement, drawing on my love for the game and a desire to 
create memorable experiences for supporters. Using Brighton & Hove Albion Football Club 
(BHAFC) as a case study, I uncovered innovative strategies that resonate with fans on a 
deeper level, creating a sense of belonging and loyalty.
Another assignment saw me exploring into the globalization of football clubs, once again 
using BHAFC as a case study. It was a journey of discovery, where I explored the balance 
between expanding a club's global reach while staying true to its roots. Through research 
and analysis, I developed strategic recommendations that honoured BHAFC's identity while 
opening new doors on the international stage.
Beyond the classroom, my passion for sports has led me to actively participate in 
community initiatives and sporting events. These experiences have not only honed my skills 
in event coordination and marketing but have also reinforced my belief in the power of 
sports to unite people from all walks of life.
In every step of this journey, my goal remains the same—to infuse a human touch into 
every interaction, event, and initiative, making a positive impact that resonates far beyond 
the pitch."

Currently finishing my Masters in MSC International Sports Management