Sara Kean

·       Over 20 years’ experience of copywriting, CRM, editing, SEO and web content creation.

·       Data-driven CRM and commerce copywriting, through Test and React marketing strategies, to help improve copy and drive consumer engagement.

·       Regularly contributing to and editing brand blurbs, category headers, newsletter articles and campaign landing page copy for fashion, beauty, lifestyle and wellness brands.

·       A brand guardian, with a solid grasp of brand Tone Of Voice, and the ability to adapt to different audiences to drive engagement where necessary.

·       Excellent content management system (CMS) experience.

·       Excellent knowledge of global fashion, beauty, food and lifestyle brands, trends, terminology and competitors.

·       Active monitoring of competitor email activity and trends, to help identify new opportunities for best-practice copy.

·       Very strong editorial understanding, art direction and visual awareness for web content campaign, email and landing pages.

·       Excellent eye for product details and copy inconsistencies.

·       A champion of people, underrepresented voices and always striving for a fair and equal playing field.

·       Excellent proofreader and sub-editor, with a meticulous eye for spelling and grammatical errors, and experience of providing feedback to freelancers and junior members

·       Confident presenter and communicator with key stakeholders of all levels across departments and the wider business, both written and verbal.

·       Strong administration and organisational skills.

·       Good HTML/CSS knowledge.

·       Proficient in Microsoft Office, including Excel, PowerPoint, Outlook, Teams and Word.

High School, English Literature and English Language