Sarah Louise Talbot

Ambitious Digital Marketing Manager and advocate of digital marketing as a discipline to drive both new and repeat custom. I have 10 years’ experience in developing and executing marketing strategies, with the ability to understand the ongoing market and customer trends using behavioral data and segmentation. I enjoy working within fast pace environments and have the ability to manage multiple projects simultaneously. I am also well versed in PPC, SEO, CRO, Email Marketing and Paid Social Campaigns. As my current fixed term contract is up with Gallagher, I am keen to move forward into a similar role and regulated industry.

A teaser of three top highlights of my career so far:

◘ Creating an online marketing strategy; communicating key messages using SEO, PPC, Social and    email marketing, gaining the business 36% of their revenue and winning Talk Talk as a client.

◘ Managed projects across 8 divisions around the UK, helping support a sales team of around 80. As well as setting up a new revenue pipeline to generate more traffic and new leads via PPC.

◘ Planning and delivering marketing strategies for Crown Gas & Power; designing and writing SEO focused content for the new website. Traffic grew 48% on the previous year, and email campaigns saw an increase in conversion from cold leads, with a 13% raise in business won from this segment. 

◘ BSc in Business & Marketing, Manchester Metropolitan University: 2:1 

◘ Google Ad Search Campaign 

◘ Google Tag Manager 

◘ Google Fundamentals: Display Advertising 

◘ Advanced Google Analytics