Shirleigh Humphreys

I’m an experienced social media strategist with over 12 years in the industry, delivering work across B2B, B2C and entertainment sectors.

At Garnett Keeler, I developed and executed social strategies for international clients, managing paid and organic campaigns, coordinating content with global teams in Germany, the US, and Singapore, and handling PR and media liaison to ensure cohesive messaging across channels.

At Genie AI, I led the social strategy for their Product Hunt launch, which achieved #1 Product of the Day and #3 Product of the Week, driving over 500 new signups and contributing to their successful Series A raise. I created and executed campaigns that combined strategic insight with audience-first storytelling.

As a freelancer, I specialise in helping brands, creators and teams stand out online with content that actually connects. I’ve worked with Heinz UK (including their TikTok content and strategy), BBC, WWE and others, blending strategy, content creation, paid social, community management, and influencer marketing.

I’m passionate about making social less generic and more effective—using real insight, strong creative, and a human-first approach that helps brands show up in ways that matter.

My most recent education was in 2010 at the University of Greenwich, but I have obtained qualifications from Chartered Institute of Marketing in Social Media & Copywriting in 2023.