Simon Wilson

In the last 5 years Simon has focussed on artificial intelligence and has been responsible for selecting, piloting and successfully integrating AI technology in both the agency and pharmaceutical company architecture. He has lead the field in moving companies from AI efficiencies through to true AI innovation.

With over 30 years of experience as a creative director and innovator Simon has worked with big-time brands like L’Oreal, Diageo, McLaren and in an earlier film career, with famed director Stanley Kubrick. For the last 20 years he has specialised in pharmaceutical and healthcare marketing.

Simon helps bring transformational ideas into practical reality across all agency client work. He is responsible for enriching the customer experience for the full array of creative, digital and immersive tactics. Simon has long demonstrated a unique ability to sit right at the nexus of creativity and technology, identifying when and how purposeful innovation can enhance physician education and the patient experience. Whether it’s running workshops to help clients create innovation or bringing new technology to bear on old problems, creativity, technology and innovation are at the heart of what he does. 

Simon’s contributions have won numerous awards and have been instrumental in advancing creative digital transformation in European pharma. He has been instrumental in one of the most effective global campaigns for the flu vaccine, produced step changes in representative e-detailing and developed some of the most advanced patient support programmes with tens of thousands of users.

Degree in advertising and graphic design

Certificate in behavioural economics