Simone Zanini Barreira

I am a senior sales and marketing professional with extensive experience in global companies. While developing sales initiatives for the largest IT companies, resellers and distributors in Brazil, my efforts maintained the level of quality and satisfaction of all partners. I coordinated several initiatives to sustain sales growth of printer solutions, cartridge supplies and personal computers, resulting in consistent achievement of proposed goals in terms of quota, market share growth, increased revenue and profitability. International experience with HP USA adds the right technical dynamism to my professional life as a results-oriented team player. I was awarded the "High Achievers Club" during my working hours.

During this journey as Channel Manager I was able to apply many tools to increase market share such as CRM program, trade in sales strategies, activation of new customers using business intelligence (big data), creating an internal and external campaign with specific goals for each segment, training the channel and its sales team. In addition, I have excellent control of daily activities such as forecasting accuracy, sell in and sell out control, inventory control, ABC analysis, monitoring on fiscal and financial issues, elaboration of the annual Join Business Plan and half-year Account Business Plan. 

Brazil is a country with a huge territory with different cultures, complex logistics, different taxes between states and regional language accents. I used to live in São Paulo and Rio de Janeiro (1st and 2nd largest cities) and I was in charge of managing the most important channel in HP Brazil. It is headquartered in Recife City (more than three hours away by plane). Despite the physical distance, I was able to maintain an excellent relationship with the distributor's board and staff, leading business initiatives.

Personal qualities:

I am a proactive profile, excellent in interpersonal and intercompany relationship, negotiation skills, strong communication skills, analytical capacity, very adaptable to new tasks and great ability to deal with diversity. Team leadership and networking skills that allow me to build, lead and manage talented and result-oriented teams at different organizational and multifunctional levels.

HEWLETT PACKARD BRAZIL                                                                           Feb 2002  -  May 2016

• Senior Business Manager - Channels (Nov 2015 - May 2016)
• Regional Account Manager - Channels and Corporate Accounts (Feb 2015 - Nov 2015)
• Channel Business Manager (Nov 2006 - Jan 2015)
• Corporate Account Manager:  HP Cartridges Supplies (Feb 2002 - Nov 2006)

XEROX DO BRASIL                                                                                               May 1996 - Jan 2002

• Corporate Account Manager (Feb 2000 - Jan 2002)
• Representative Customer Services (Sep 1997 - Feb 2000)

ELECOM COMERCIAL LTDA                                                                                 Jun 1993 – Feb 1996

• Financial Assistant

• Leeds City College – Level 2 Teaching Assistant – UK - 2023 
• D&A College – English Program - UK – 2019
• MBA Marketing - Pós Graduation Lato Sensu - FGV-RJ – Brazil, 2006
• TIEP - Texas Intensive English Program - Austin - TX-USA, 2001 
• MBA Business Administration – FGV - Pós Graduation Lato Sensu – Brazil, 2000
• Bachelor:  Business Administration - UNIVAP-SP – Brazil, 1998
• CNA - Instituto Cultural Norte Americano, 1998 – English Proficiency 
• ETEP: Escola Técnica Prof. Everardo Passos – Industrial Mechanical Technician, 1992